"Today mass media, specifically the visual media, plays pivotal role in creating an atmosphere of awareness tinning the society. Visual Media refers to different communication channels or ways through which knowledge and information is conveyed to the viewers or the readers through knowledge, television, cinema, posters etc. Whatever is supplied through the visual media have fast and long lasting effect on the minds of the viewers.'
With rapid development of information and technology the visual media in the shape of cable TV. With multitudes of domestic and foreign channels have reached in almost every house, plays vital role in mounding lie public opinion in various ways. It plays very crucial role in educating, and entertaining the masses. 7'hecable TV has changed the means and modes of entertainment and education. Sitting before a TV. One can pass and enjoy his leisure listening music, viewing movie, learning techniques of body building, hearing
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