Category : 5th Class
Sales and marketing have experienced a newer approach to the target customers through multimedia usage. Online presentations give deeper insight into the business for the user. It keeps the audience alert and interested, thus leading to better chances for sales. Even basic office applications like a word processing package or a spreadsheet tool becomes a powerful tool with the aid of multimedia business. Pictures, animation and sound can be added to these applications to emphasize important points in the documents. Multimedia can also offer critical services in the business world. While information can be conveyed by the singular use of still pictures, video, film, audio, or text, multimedia potentially multiplies the degree of effectiveness, due to the added entertainment value. Such benefits cannot be easily matched by the application of a singular medium. The effectiveness of teaching, selling, informing, entertaining, promoting, and presenting are all dependent upon one factor: the ability of the presented material to hold the attention of the desired audience. A dynamic multimedia presentation can usually be more effective than earlier methods at accomplishing the task with an audience that was raised on television and motion pictures. The computerized multimedia presentation offers the added benefit of cost-effective flexibility, allowing easy editing of the basic materials in order to tailor them to specific target audiences. (See Figure 5.5.3) Training, informational and promotional materials, sales presentations, and point- of-sale displays that allow for customer interaction and communication both within and outside the organization are all common applications of multimedia in the business world. Multimedia presentations for many such applications can be highly portable, particularly in the cases of the CD-ROM, DVD-ROM, and videotape. The equipment required to produce these presentations is relatively common place or otherwise easy to access.
When using multimedia, _____ can be added to business applications to emphasize important points in the documents.
(E) All of these
(D) All of these: Multimedia is media that uses multiple forms of information content and information processing like text, audio, graphics, animation, video and interactivity.
(A) Pictures: This option is only partially correct
(B) Sound: This option is only partially correct
(C) Animation: This option is only partially correct
(D) Art: This option is only partially correct
Multimedia presentations for many applications can be highly ____ by using CD-ROM, DVD-ROM, and videotape.
(E) All of these
(D) All of these: CD-ROM, DVD-ROM, and videotape makes Multimedia very versatile and offers features such as accessibility, portability, flexibility and interactivity.
(A) Accessible: This option is only partially correct
(B) Portable: This option is only partially correct
(C) Flexible: This option is only partially correct
(D) Interactive : This option is only partially correct
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