Answer:
The
mass media plays an important role in consumer awareness regarding their rights
as consumers.
For example, 'Jago Grahak Jago' campaing.
Both the print and electronic media highlight the issues
of consumer exploitation and bring them in the notice of people and the
government.
They help the consumers by giving independent views and
guiding them on the issue. Many consumer activists and organisations write
articles in the print media and participate in the interview and debate in
the electronic media and highlight malpractices in the
market.
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