question_answer

  Which new strategies were opted by the printers and publishers to sell their products?

Answer:

                  (i) Printers and publishers continuously developed new strategies to sell their products. (ii) In 19th century periodicals, serialized novels, gave birth to a particular way of writing novels. (iii) In the 1920's in England, popular works were sold in cheap series called the Shilling Series. (iv) The dust cover or the book jacket is also a twentieth century innovation. (v) With the onset of Great Depression in the 1930's publishers feared a decline in book purchases. To sustain buying, they brought out cheap paperback editions.