10th Class Social Science Sample Paper Sample Paper - 5 Term - 1

  • question_answer
      How did the British manufacturers attempt to take over the Indian market with the help of advertisements? Explain with three examples.

    Answer:

      The British manufacturers attempted to take over Indian market by using advertisement for their products because (i) They tried to persuade the customers and buyers by using such advertisements, which would appeal to the Indians as making the products appear desirable and necessary. For example, the Woodward's gripe water bottle for babies was advertised with an image of the baby Krishna to impress Indian consumers.                                                                                                                                          (1) (ii) Images of Indian Gods and Goddesses were shown as approving the quality of foreign products to Indian people.                                                                                                                                                                                                (1) (iii) Sometimes figures of important personages, emperors and nawabs were used in advertisements. It suggested that the product was being used by such personalities, so its quality could not be questioned.    (1)


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