question_answer 10)

Describe briefly the role of achievement motivation in entrepreneurship.

Answer:

Entrepreneurial motivation is important to learn as different individual motivated differently and for the success of an enterprise following needs are to be focused to motivate an entrepreneur (i) Need for Achievement It implies a desire to accomplish something. In order to accomplish the task one can use the creativity, talent, organize physical resources, explore and use opportunities, overcome from the obstacles and attain a high standard. (ii) Need for Power It is concern with influencing people or the behavior of others moving in the same direction to attain the objectives. Need for power means authority required to control the activities of an enterprise. (iii) Need for Affiliation It implies among other things a tendency of the people to conform to the wishes and norms of those whom they value. Entrepreneurs are believed to be low on affiliation buy they should focus and trace the elements of affiliation for the successful career and for the development of standardized goods and services for others. (iv) Need for Autonomy It means a desire for independence and being responsible and accountable to oneself rather than some external authority for performance. Everybody needs freedom to some extent as it is very difficult to take orders and work all the time as per the boss.