markets have been transformed in the following ways
(i) trade barriers have been removed
(ii)flow of capital is more smooth
(iii) new international brands have
been introduced in the market.
For example, till a few years back India faced quite a close market.
There were only a few domestic market players that served the needs of the
In this regard, the choices available to the consumers were
quite less. There was no competition from the foreign market, which meant that
the domestic producers paid little attention towards research and development
and further improving the production and the produce. However, with the
Economic Reforms of 1991, Indian markets have witnessed tremendous changes.
Today a large number of foreign players have also entered the Indian markets.
This has added to the choices available to the consumers.
For instance, today we have much greater choices in the category of food and
beverages with the coming up of such MNC's as Subways, Coca Cola, Nestle, etc.
the consumers have benefited not just in terms of variety of products but also
in terms of the quality of products that are now available.
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