12th Class Business Studies Marketing Question Bank

done Assertion-Reasoning (MCQs) - Marketing Management Total Questions - 6

• question_answer1)

  Direction (Q.Nos. 1 to 6): There are two statements marked as Assertion [A] and Reason [R]. Read the statements and choose the appropriate option from the options given below

  Assertion [A] Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.

  Reason [R] It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing to products among consumers.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion[A] is false but Reason [R] is true done clear
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• question_answer2)

  Assertion [A] Low initial price is regarded as the principal means for entering into mass market for some new products.

  Reason [R] Firms generally enter into production of new products with having excess capacity of the plant.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion [A] is false but Reason [R] is true done clear
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• question_answer3)

  Assertion [A] Companies should measure the profitability of their products, territories, customer groups, segments, trade channels and order sizes.

  Reason [R] Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion [A] is false but Reason [R] is true done clear
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• question_answer4)

  Assertion [A] Selling is the heart of marketing.

  Reason [R] Marketing is wider in scope than selling which includes selling as its essential part.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion [A] is false but Reason [R] is true done clear
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• question_answer5)

  Assertion [A] Marketing adds value to the product by sorting it from the time of its manufacture to the time it is needed.

  Reason [R] It is a place utility. In order to have value, an item must be in the right place.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion [A] is false but Reason [R] is true done clear
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• question_answer6)

  Assertion [A] Technological advancement in the transportation industry has helped in bringing markets closer.

  Reason [R] With the advancement in technology, manufacturers can deliver their products to retailers and wholesalers more quickly and in cost effective manner.

  A)
  Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A] done clear
  B)
  Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A] done clear
  C)
  Assertion [A] is true but Reason [R] is false done clear
  D)
  Assertion [A] is false but Reason [R] is true done clear
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