12th Class Business Studies Marketing Question Bank

done Case Based MCQs - Marketing Management Total Questions - 30

• question_answer1)

  Direction (1-5): Read the following text and answer question numbers 1-5 on the basis of the same.

  Shah Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems. TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tarnished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following detail

  Price

  Method of use

  Caution

  Manufacturer's address

  A yellow square with a blue circle outside it.

  Which element of marketing mix is highlighted in the lines. "Shah Ltd started the product offering which ACs. They have now started to sell other appliances as well including audio systems. TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale service"?
  A)
  Product done clear
  B)
  Place done clear
  C)
  Price                 done clear
  D)
  Promotion done clear
  View Solution play_arrow

• question_answer2)
  Which element of promotion mix is highlighted in the line, "The top management quickly took the rectifying measures and protected as well as promoted the favourable image in eyes of public"?
  A)
  Advertising                     done clear
  B)
  Sales Promotion done clear
  C)
  Public Relation   done clear
  D)
  Both [b] and [c] done clear
  View Solution play_arrow

• question_answer3)
  Colour cardboard box is an example of ....... packaging.
  A)
  Primary             done clear
  B)
  Secondary done clear
  C)
  Transportation    done clear
  D)
  Both [b] and [c] done clear
  View Solution play_arrow

• question_answer4)
  Blue circle encircling a yellow square is an example of
  A)
  Trademark        done clear
  B)
  Brand mark done clear
  C)
  Brand name                   done clear
  D)
  Warning done clear
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• question_answer5)
  Which of the following refers to that process of assigning a distinctive name or symbol of a product, by which it can be known, remembered and identified?
  A)
  Labelling                        done clear
  B)
  Product mix done clear
  C)
  Packaging          done clear
  D)
  Branding done clear
  View Solution play_arrow

• question_answer6)

  Direction (6-10): Read the following text and answer question numbers 6-10 on the basis of the same. Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous 'Bhujia Shev'. It was a quick selling product for locals and foreign tourists. His second generation expanded the business and got "Yumman Ki Bujiya" registered with concerned authorities. Gradually, the brand offered a wide range of products to its customers like Namkin, Sweets, Bakery items, etc. However, 'Bhujiya-Sev' remained the most popular product of the brand creating maximum revenue. "Yamuna Ki Bhujiya" offered its products as competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now, it has virtually become a synonym for bhujiya-sev in the market, so much so, that people asked for "Yumuna Ki Bhujiya" instead of bhujiya-sev. "Yamuna Ki Bhujiya" has developed a strong distribution network in India and aborad by setting up retail outlets and reaching out to the customer through internet selling. Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, Vigyapan Pvt. Ltd. for promoting the product. On the advise of the Vigyapan Pvt. Ltd, "Yamuna Ki Bhujiya" has also worked upon managing public opinion ,   by developing relations with the mass through sponsoring cultural and sporting events, maintenance of public parks, etc.

  His second generation expanded the business and got 'Yamuna Ki Bhujia' requested with concerned authorities. With reference to the given text 'Yamuna Ki Bhujia' is a ...... giving it a legal protection against its use by anyone else.
  A)
  Brand value                   done clear
  B)
  Trademark done clear
  C)
  Trait mark         done clear
  D)
  Brand mark done clear
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• question_answer7)
  'Yamuna Ki Bhujiya' offered its products at competitive prices even while offering customers services like gift packaging and free home delivery to become a household name. Identify the factor affecting the element of marketing mix begin discussed above
  A)
  Marketing methods used done clear
  B)
  Objectives done clear
  C)
  Extent of competition in the market done clear
  D)
  Product cost done clear
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• question_answer8)
  'Yamuna Ki Bhujiya' has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
  A)
  Storing and assorting products in order to create time utility done clear
  B)
  Regarding the channels of using intermediaries done clear
  C)
  Both [a] and [b] done clear
  D)
  One regarding branding, packaging and labelling done clear
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• question_answer9)
  On the advice of Vigyapan Pvt. Ltd. 'Yamuna Ki Bhujia' has also worked upon managing public opinion by developing relation with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc. Name the department in the organization which is generally responsible for performing the above important task of managing public opinion.
  A)
  Marketing department done clear
  B)
  A separate department created in the firm for the purpose done clear
  C)
  An outside agency done clear
  D)
  Any of the above done clear
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• question_answer10)
  'Yamuna Ki Bhujiya' has also worked upon ......... maintenance of public parks, etc. Which role of public relations is discussed in above case?
  A)
  Smooth functioning of business done clear
  B)
  Building corporate image and brand equity done clear
  C)
  Corporate communication done clear
  D)
  Counselling done clear
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• question_answer11)

  Direction (11-15): Read the following text and answer question numbers 81-85 on the basis of the same.

  ABC Crackers Limited, a fire cracker manufacturing company, launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages. As the products were in great demand in the market, a competitor, A2Z Crackers Limited, imitated the products. The products of the competitor were not accepted by the consumers due to inferior quality, lack of relevant information, poor response from the customer support services wherever it was a status symbol to buy the products of ABC Crackers Limited because of their quality and responsible management.

  Identify the product related decisions because of which consumers preferred the products of ARC Crackers Limited.
  A)
  Branding and labelling done clear
  B)
  Labelling and packaging done clear
  C)
  Branding and packaging done clear
  D)
  Branding, labelling and packaging done clear
  View Solution play_arrow

• question_answer12)
  Which department of the company showed poor customers support services?
  A)
  Marketing department done clear
  B)
  Public relations department done clear
  C)
  Production department done clear
  D)
  Sales department done clear
  View Solution play_arrow

• question_answer13)
  "To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages". Which element of promotion mix is highlighted here?
  A)
  Advertisement     done clear
  B)
  Personal selling done clear
  C)
  Public relations    done clear
  D)
  Sales promotion done clear
  View Solution play_arrow

• question_answer14)
  Which combination of marketing philosophies have been adopted by ABC Crackers Limited and A2Z Crackers Limited respectively?
  A)
  Product and production done clear
  B)
  Product and selling done clear
  C)
  Marketing and production done clear
  D)
  Selling and product done clear
  View Solution play_arrow

• question_answer15)
  'ABC Crackers Ltd', a fire cracker manufacturing company ......... Diwali in the market which attracted many buyers. Which of the following things is marketed here in above case.
  A)
  services              done clear
  B)
  places done clear
  C)
  product              done clear
  D)
  ideas done clear
  View Solution play_arrow

• question_answer16)

  Direction (16-20): Read the following text and answer question numbers 86-90 on the basis of the same.

  Good Life Ltd is a manufacturing company dealing in pain relive tablets. It is a Over The Counter (OTC) drug. These tablets are available in strips of 10 tablets. These strips are packed in cardboard box and these boxes are placed in corrugated box and delivered to retailers for sale. The company also rolled out advertisement on major TV channels to boost the sales of the drug.

  The company has come-up with a new muscle relaxant ointment with no chemicals and just herbs and plant-based materials as its constituents. It helps in satisfaction of customers and does not leave any industrial waste after manufacturing. However, when the company released this, it did not provide the right method of using it thereby leading to many customers complaining about as ineffectiveness.

  Which packaging is highlighted in the lines, "These strips are packed in cardboard box and these boxes are placed in corrugated box and delivered to retailers for sale"?
  A)
  Primary             done clear
  B)
  Secondary done clear
  C)
  Transportation     done clear
  D)
  Both [b] and [c] done clear
  View Solution play_arrow

• question_answer17)
  Which element of marketing mix is highlighted in the lines, "The company also rolled out advertisement on major TV channels to boost the sales of the drug"?
  A)
  Product            done clear
  B)
  Price done clear
  C)
  Physical distribution        done clear
  D)
  Promotion done clear
  View Solution play_arrow

• question_answer18)
  Which concept of marketing is highlighted in the lines, "It helps in satisfaction of customers and does not leave any industrial waste after manufacturing" ?
  A)
  Product             done clear
  B)
  Production done clear
  C)
  Selling               done clear
  D)
  Societal Marketing done clear
  View Solution play_arrow

• question_answer19)
  "When the company released this, it did not ....... about its ineffectiveness." Which product-related decision has been ignored by company in release of new product?
  A)
  Branding                        done clear
  B)
  Packaging done clear
  C)
  Labelling            done clear
  D)
  Both [b] and [c] done clear
  View Solution play_arrow

• question_answer20)
  It refers to designing a slip to be put on the package which placed to the product to complex graphics that are part of package which denote its nature, contents, ownership, destinations, etc. Which of the following functions of product mix is referred here?
  A)
  Packaging                      done clear
  B)
  Branding done clear
  C)
  Labelling            done clear
  D)
  None of the above done clear
  View Solution play_arrow

• question_answer21)

  Direction (21-25): Read the following text and answer question numbers 91-95 on the basis of the same.

  Suresh was watching television. He saw many advertisements, within a span of five hours he saw advertisements of five toothpastes selling companies. He found that every toothpaste selling company was claiming its toothpaste to be the best toothpaste recommended by dentists. He decided to go to his friend who was a personal selling agent of an FMCG. After meeting him he got assured of the best toothpaste available in the market. However, he also liked the quality of the toothpaste of his friend's company as his friend gave him some very logical reasons for it. After returning home Ramesh couldn't sleep as he could see his friend's struggle in convincing him for half an hour and compared it with the mass reach of an advertisement. Next day the was on an off from his office. He went to a mobile shop and decided to purchase a mobile worth Rs. 40,000. The company offered him a scheme in which he could purchase the mobile in interest free ten installments of Rs. 4,000 to be paid every month. However, when he was asked to fill a form, a file charge of Rs. 2,000 was the taken from him. He purchased the phone because of the good quality of the phone and the continuous efforts of the salesman in the mobile shop.

  Which objection to advertising has been highlighted in above case?
  A)
  Undermines social values done clear
  B)
  Adds to cost done clear
  C)
  Confuses the buyers done clear
  D)
  Encourages sale of inferior goods done clear
  View Solution play_arrow

• question_answer22)
  Which limitation of personal selling did Suresh find in comparison to advertisement?
  A)
  To reach only a limited number of people done clear
  B)
  Enhancing customer's satisfaction and confidence done clear
  C)
  Mass reach         done clear
  D)
  Inflexibility done clear
  View Solution play_arrow

• question_answer23)
  Which sales promotion technique is highlighted in above case?
  A)
  Lucky draw                    done clear
  B)
  Refund done clear
  C)
  Full finance @ 0%          done clear
  D)
  Usable benefit done clear
  View Solution play_arrow

• question_answer24)
  Which quality do you think existed in the salesman in the mobile shop?
  A)
  Persistence done clear
  B)
  Capacity to inspire trust done clear
  C)
  Communication skills done clear
  D)
  Honesty done clear
  View Solution play_arrow

• question_answer25)
  Which quality of a good salesman do you think his friend possessed?
  A)
  Technical quality done clear
  B)
  Psychological quality done clear
  C)
  Physical quality done clear
  D)
  Capacity to inspire trust done clear
  View Solution play_arrow

• question_answer26)

  Direction (26-30): Read the following text and answer question numbers 96-100 on the basis of the same. A garment manufacturing company has decided to identify the needs of the customers to start successful marketing of the garment produced by it and for this marketing of the garment produced by it and for this the company is doing SWOT analysis (Strength, Weakness, Opportunity and Threat analysis). This company is pursue its objective with full efforts. At has decided to make a its objective with full efforts. It has decided to make a blueprint for the amount of production it will do, the efforts behind promotion it will put and all other major actions it will undertake to achieve its objectives. However, the company has one weak area which it would like to improve. The physical movement for it prepared garments was not proper last year and the company wants to ensure it is done properly this year. For this thing to be done properly it has created a separate department. Hope the company does better in future.

  Which of the following concept is discussed in above case?
  A)
  Selling concept               done clear
  B)
  Marketing concept done clear
  C)
  Production concept         done clear
  D)
  Product concept done clear
  View Solution play_arrow

• question_answer27)
  "A garment manufacturing company ......... SWOT, analysis." Which function of marketing is performed in above case?
  A)
  Marketing planning done clear
  B)
  Transportation done clear
  C)
  Customer support services done clear
  D)
  Gathering and analysing market information done clear
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• question_answer28)
  "It has decided to make a blueprint ......... achieve its objectives." Which function of marketing is highlighted in given case.
  A)
  Standardistation and grading done clear
  B)
  Marketing planning done clear
  C)
  Product designing done clear
  D)
  Packaging and labelling done clear
  View Solution play_arrow

• question_answer29)
  "The physical movement of its prepared garment ......... this year." Which function of marketing is highlight in above case?
  A)
  Grading             done clear
  B)
  Product designing done clear
  C)
  Packaging         done clear
  D)
  Transportation done clear
  View Solution play_arrow

• question_answer30)
  Which of the following is not a function of marketing?
  A)
  Promotion                      done clear
  B)
  Physical distribution done clear
  C)
  Storage and warehousing done clear
  D)
  Sales management. done clear
  View Solution play_arrow