12th Class Business Studies Marketing Question Bank

done MCQs - Marketing Management Total Questions - 64

• question_answer1)
  Which of the following functions of marketing helps in making product more attractive and improving its performance?
  A)
  Marketing planning done clear
  B)
  Product designing and development done clear
  C)
  Branding          done clear
  D)
  Promotion done clear
  View Solution play_arrow

• question_answer2)
  Name the philosophy of marketing which is an extension of marketing concept.
  A)
  Product concept done clear
  B)
  Societal marketing concept done clear
  C)
  Production concept done clear
  D)
  Selling concept done clear
  View Solution play_arrow

• question_answer3)
  Which of the following is the function of marketing?
  A)
  Gathering and analysing market information done clear
  B)
  Marketing planning done clear
  C)
  Standardisation and grading done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer4)
  The main focus of marketing is to transfer the title and possession of goods from sellers to users.
  A)
  True                  done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer5)
  ......... is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services.
  A)
  Marketing Management done clear
  B)
  Sales Management done clear
  C)
  Personal Management done clear
  D)
  Financial Management done clear
  View Solution play_arrow

• question_answer6)
  Large scale production done to reduce the average cost of production is the essence of which concept of marketing management?
  A)
  Product            done clear
  B)
  Selling done clear
  C)
  Production         done clear
  D)
  Marketing done clear
  View Solution play_arrow

• question_answer7)
  Marketing plays a very important role in the economy by
  A)
  Rasing living standard of the people done clear
  B)
  Ensuring smooth flow of goods through efficient distribution system done clear
  C)
  accelerating economic activity done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer8)
  The package of KRM Rawa Idli Mix describes the procedure of cooking idlis in three easy steps. It also specifies its ingredients, instructions for storage and serving. The function performed by the label in the above case is
  A)
  Describing the product and specifies its contents done clear
  B)
  Identification of the product or brand done clear
  C)
  Helping in promotion of products done clear
  D)
  Providing information required by law done clear
  View Solution play_arrow

• question_answer9)
  Societal marketing concept emphasizes that in the long run profits can be maximised by identifying and satisfying the needs of present and potential customers.
  A)
  True                  done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer10)
  Marketing mix consists of various elements, which are classified into three categories, also known as 3 Ps of marketing.
  A)
  True                              done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer11)
  ......... refers to the important decisions related to the product such as quality, design, branding, product packaging, labelling, etc.
  A)
  Marketing Mix done clear
  B)
  Product Mix done clear
  C)
  Promotion Mix done clear
  D)
  Marketing done clear
  View Solution play_arrow

• question_answer12)
  ......... refers to the offer of sale in return of payment in easy installments without any interest charges thereon.
  A)
  Full finance @0%   done clear
  B)
  Sampling done clear
  C)
  Usable benefit                 done clear
  D)
  Quantity gift done clear
  View Solution play_arrow

• question_answer13)
  Match the following.

  	Column I		Column II
  A	Social process	(i)	Market
  B	Set of potential customers	(ii)	Marketing
  C	Controllable variables	(iii)	Function of marketing
  D	Marketing activities	(iv)	Marketing mix

  Codes
  A)
  A-(i), B-(iii), C-(iv), D-(ii) done clear
  B)
  A-(ii), B-(i), C-(iv), D-(iii) done clear
  C)
  A-(iv), B-(iii), C-(ii), D-(i) done clear
  D)
  A-(iii), B-(ii), C-(iv), D-(i) done clear
  View Solution play_arrow

• question_answer14)
  "Firms believe that aggressive selling and promotional efforts will convince a customer to buy product". Which concept of marketing management is this?
  A)
  Selling Concept done clear
  B)
  Product Concept done clear
  C)
  Production Concept done clear
  D)
  Societal Marketing Concept done clear
  View Solution play_arrow

• question_answer15)
  The process of classification of products into different groups on the basis of their important characteristics refers to which of the following marketing functions?
  A)
  Grading done clear
  B)
  Standardisation done clear
  C)
  Product designing done clear
  D)
  Marketing planning done clear
  View Solution play_arrow

• question_answer16)
  Samuya decided to start a business of selling dress material from her house. She did various online surveys to find out about the preference of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of Marketing Mix discussed above.
  A)
  Promotion                      done clear
  B)
  Market done clear
  C)
  Product done clear
  D)
  Place done clear
  View Solution play_arrow

• question_answer17)
  Products which are purchased by the ultimate consumers, for the direct satisfaction to their needs and wants, are consumers products.
  A)
  True      done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer18)
  Match the following.

  	Column I		Column II
  A	Finding wants and filling them	(i)	Production concept
  B	Supremacy of the product quality	(ii)	Selling concept
  C	Aggressive sales promotion	(iii)	Product concept
  D	Easy availability and affordability of products	(iv)	Marketing concept

  Codes
  A)
  A-(iv), B-(iii), C-(ii), D-(i) done clear
  B)
  A-(ii), B-(iii), C-(i), D-(iv) done clear
  C)
  A-(iii), B-(i), C-(ii), D-(iv) done clear
  D)
  A-(iv), B-(ii), C-(i), D-(iii) done clear
  View Solution play_arrow

• question_answer19)
  ......... refers to producing goods of pre-determined specification, which helps in achieving uniformity and consisting in the output.
  A)
  Standardisation  done clear
  B)
  Greediing done clear
  C)
  Assorting                        done clear
  D)
  Sorting done clear
  View Solution play_arrow

• question_answer20)
  Tomato Ltd., a food delivery service app has recently faced criticism for the tampering of their product, by their boys. Tomato Ltd. decide to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning for the consumers to check the seal. Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sale?
  A)
  Branding done clear
  B)
  Product designing and development done clear
  C)
  Labelling           done clear
  D)
  Packaging done clear
  View Solution play_arrow

• question_answer21)
  Which of the following refers to that process of assigning a distinctive name or symbol to a product by which it can be known, remembered and identified?
  A)
  Trademark                     done clear
  B)
  Product mix done clear
  C)
  Branding         done clear
  D)
  Packaging done clear
  View Solution play_arrow

• question_answer22)
  A labell may be a small slip attached or placed to the product to complex graphics that are the part of package which denote its nature, contents, etc.
  A)
  True         done clear
  B)
  False done clear
  C)
  Can't say          done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer23)
  ......... covers all the activities required to physically move the goods from manufacturers to customers.
  A)
  Place mix          done clear
  B)
  Price mix done clear
  C)
  Product mix                   done clear
  D)
  Promotion mix done clear
  View Solution play_arrow

• question_answer24)
  Match the following.

  	Column I		Column II
  A	Gathering market information	(i)	Conduct SWOT analysis
  B	Promotion	(ii)	To persuade customers
  C	Product designing	(iii)	Competitive advantage

  Codes
  A)
  A-(i), B-(ii), C-(iii) done clear
  B)
  A-(ii), B-(iii), C-(i) done clear
  C)
  A-(iii), B-(ii), C-(i) done clear
  D)
  A-(i), B-(iii), C-(ii) done clear
  View Solution play_arrow

• question_answer25)
  Packaging act as a silent salesman.
  A)
  True           done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  None of these done clear
  View Solution play_arrow

• question_answer26)
  'Pepsi offers Rs 5 to the customer on return of empty bottle'. Identify which technique is used by Pepsi.
  A)
  Rebate               done clear
  B)
  Refund done clear
  C)
  Usable benefit                 done clear
  D)
  Discount done clear
  View Solution play_arrow

• question_answer27)
  Which of the following does not come under the category of non-controllable factors?
  A)
  Rate of inflation done clear
  B)
  Competition done clear
  C)
  Packaging decision done clear
  D)
  Credit policy of banks done clear
  View Solution play_arrow

• question_answer28)
  Which function of channels of distribution refers to the process of creating desired combinations of products to fulfill varied needs of customers such as cricket kit?
  A)
  Sorting              done clear
  B)
  Accumulation done clear
  C)
  Allocation                      done clear
  D)
  Assorting done clear
  View Solution play_arrow

• question_answer29)
  A departmental store is adopting a sales promotion technique in which scratch cards are used. Name this technique.
  A)
  Refunds done clear
  B)
  Instant draw and assigned gift done clear
  C)
  Quantity gift done clear
  D)
  Usable benefit done clear
  View Solution play_arrow

• question_answer30)
  The physical handling and movement of goods from place of production to the place of distribution, is called physical distribution.
  A)
  True          done clear
  B)
  False done clear
  C)
  Can't say                       done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer31)
  Advertising refers to the face to face communication between a seller or his representative and the buyer.
  A)
  True                  done clear
  B)
  False done clear
  C)
  Can't say          done clear
  D)
  Partially true done clear
  View Solution play_arrow

• question_answer32)
  Utility and demand is an important factor for determining price of a commodity. If the demand is elastic, price should be set a ...... level and if the demand is less elastic or inelastic, price should be set at a ......... level.
  A)
  Higher, Lower                 done clear
  B)
  Lower, Higher done clear
  C)
  Lover, Minimum             done clear
  D)
  Minimum, Lower done clear
  View Solution play_arrow

• question_answer33)
  The focus of....... concept is 'attracting consumers' while the focus of ....... concept is 'consumers's satisfaction'.
  A)
  Product, selling   done clear
  B)
  Selling, production done clear
  C)
  Marketing, selling done clear
  D)
  Selling, marketing done clear
  View Solution play_arrow

• question_answer34)
  Transportation helps in creating ...... and warehousing helps in creating
  A)
  Time utility, Place utility done clear
  B)
  Place utility, Time utility done clear
  C)
  Product utility, Place utility done clear
  D)
  Time utility, Product utility done clear
  View Solution play_arrow

• question_answer35)
  Ishita was suffering from hair loss problem. She wanted hair oil which would help her with this problem. She went to a departmental store and picked up Sun's hair grow oil with a tagline 'Bhulo Balon Ka Girna'. Then she read the price, read the instructions for use, its expiry date and other details. Identify the elements of products mix performed by oil selling company.
  A)
  Branding                        done clear
  B)
  Labelling done clear
  C)
  Promotion                      done clear
  D)
  Packaging done clear
  View Solution play_arrow

• question_answer36)
  Thirthankar Pvt Ltd is a school bag manufacturing company. For the purpose of profit maximisation, Nisha added a laptop pocket to the existing bag design. Which marketing management philosophy is adopted by Nisha?
  A)
  Production concept         done clear
  B)
  Product concept done clear
  C)
  Selling concept   done clear
  D)
  Marketing concept done clear
  View Solution play_arrow

• question_answer37)
  Harish bought a pain relieving ointment after seeing it being displayed in the chemist's shop. The ointment tube has packet in a cardboard box. The tubes were received by the chemist from the wholeseller in corrugated boxes containing 30 units. Identify the level of packaging involved in the above mentioned case.
  A)
  Primary packaging done clear
  B)
  Secondary packing done clear
  C)
  Transportation packaging done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer38)
  Kalash Dairy Products Ltd is a successful business of making milk. They decided to put a hologram seal on the packet to ensure that product is not tampered with. Which decision is taken here?
  A)
  Labelling            done clear
  B)
  Branding done clear
  C)
  Standardising                 done clear
  D)
  Packaging done clear
  View Solution play_arrow

• question_answer39)
  In order to get feedback about its recently launched immunity boosting Ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer view' and options. Identify the marketing function being used by Atulya Limited.
  A)
  Standerdisation done clear
  B)
  Product designing done clear
  C)
  Customer support service done clear
  D)
  Gathering and analysing market informal done clear
  View Solution play_arrow

• question_answer40)
  Samsung is a leading manufacturer of electronic goods across the globe. It is planning to introduce a high end smart TV in the Asian markets and is anticipating moderate demand for it. Based on these assumptions, it fixed the price of TV @ $ 1500 per TV. Which of the following factors affected the price of the TV?
  A)
  Utility and demand done clear
  B)
  Product cost done clear
  C)
  Extent of competition in the market done clear
  D)
  None of the above done clear
  View Solution play_arrow

• question_answer41)
  Mr. Raj wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now to remove his confusion?
  A)
  Advertising, personal selling done clear
  B)
  Personal selling, advertising done clear
  C)
  Sales promotion, personal selling done clear
  D)
  Public relations, advertising done clear
  View Solution play_arrow

• question_answer42)
  Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the problem of poor sales. What mode of communication he can adopt to target the large population?
  A)
  Newspaper         done clear
  B)
  Television done clear
  C)
  Radio                            done clear
  D)
  All of these done clear
  View Solution play_arrow

• question_answer43)
  Kumar wanted to purchase a fuel efficient car having the latest standards regarding minimisation of pollution. He saw an advertisement offering such a car and visited the showroom of the company wherein the car was displayed. In his discussion, the Marketing Manager told him that the company is providing credit facilities, maintenance services and many other effective services which are helping in bringing repeat sales and developing brands loyalty. Identify the marketing function which the Marketing Manager was discussing with Kumar.
  A)
  Marketing planning done clear
  B)
  Customer support services done clear
  C)
  Pricing of product done clear
  D)
  Gathering and analysing market information done clear
  View Solution play_arrow

• question_answer44)
  'Ultra Television Ltd.' is offering its \[90{}^\circ \] TV sets at a discount of Rs. 15,000 for a period of one month starting from \[{{1}^{st}}\]March, 2019. Identify the sales promotion activity used by 'Ultra Television Ltd'.
  A)
  Discount                        done clear
  B)
  Rebate done clear
  C)
  Refunds             done clear
  D)
  Lucky Draw done clear
  View Solution play_arrow

• question_answer45)
  "They don't sell what they can make, but they make what they can sell". Which marketing concept is being highlighted in the given statement?
  A)
  Selling concept   done clear
  B)
  Production concept done clear
  C)
  Product concept  done clear
  D)
  Marketing concept done clear
  View Solution play_arrow

• question_answer46)
  "Personal selling creates effective demand which results in increases in income, with increase in income, there will be more products and services, which in turn brings economic growth". This statement signifies the importance of personal selling to
  A)
  businessman                   done clear
  B)
  customers done clear
  C)
  society   done clear
  D)
  None of these done clear
  View Solution play_arrow

• question_answer47)
  When Earita opened the door on hearing the doorbell, a person was standing who was selling Britannica World 'encyclopedia'. Here Britanica is using which element of promotion mix?
  A)
  Public relation done clear
  B)
  Sales promotion done clear
  C)
  Advertising         done clear
  D)
  Personal Selling done clear
  View Solution play_arrow

• question_answer48)
  If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news in covered by television or radio or newspaper in the form of news item, it would be termed as
  A)
  Publicity    done clear
  B)
  Advertising done clear
  C)
  Sales promotion              done clear
  D)
  Personal selling done clear
  View Solution play_arrow

• question_answer49)
  Maintaining good public relations help in achieving which of the following marketing objectives?
  A)
  Building awareness done clear
  B)
  Building credibility done clear
  C)
  Stimulates sales force done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer50)
  A garment showroom wants to promote its sales. It has introduced a scheme of 50% + 40% off. Its is an example of which sales promotion technique?
  A)
  Discount           done clear
  B)
  Lucky draw done clear
  C)
  Quantity gift                   done clear
  D)
  Usable benefit done clear
  View Solution play_arrow

• question_answer51)
  Name the function of marketing which is concerned with the cost and location of target market.
  A)
  Physical distribution done clear
  B)
  Transportation done clear
  C)
  Promotion          done clear
  D)
  Advertising done clear
  View Solution play_arrow

• question_answer52)
  As soon as Coca Cola reduced its selling price on 2 Itr to Rs. 75, soon Pepsi followed with a price reduction in its selling price and priced its 2 Itr per bottle at Rs. 74.50. Which factor of pricing is being discussed here?
  A)
  Utility and demand done clear
  B)
  Extent of competition in the market done clear
  C)
  Marketing methods used done clear
  D)
  Pricing objectives done clear
  View Solution play_arrow

• question_answer53)
  Hindustan Unilever Ltd (HUL) differentiates its three types of red with three different coloured labels [Green, Red and Yellow]. Which function of labelling is highlighted here?
  A)
  Describe the Product done clear
  B)
  Identification of Product done clear
  C)
  Grading of Products done clear
  D)
  Helps in Promotion of Products done clear
  View Solution play_arrow

• question_answer54)
  Which of the following does not come under Controllable Factors?
  A)
  Price decisions done clear
  B)
  Packaging decisions done clear
  C)
  Physical distribution decisions done clear
  D)
  Taxation done clear
  View Solution play_arrow

• question_answer55)
  Brooke Bond's Red label, Green label and Yellow label is the best example of
  A)
  Labelling           done clear
  B)
  Branding done clear
  C)
  Grading         done clear
  D)
  None of these done clear
  View Solution play_arrow

• question_answer56)
  A gift of trolley with the purchase of inverter by Okaya company is an example of which sales promotion technique?
  A)
  Rebate               done clear
  B)
  Discount done clear
  C)
  Product combination       done clear
  D)
  Refund done clear
  View Solution play_arrow

• question_answer57)
  XYZ Co. is adopting a promotional tool, which plays a persuasive, service and informational roles, thereby link a business firm to its costumers. Identify the promotional tool.
  A)
  Advertising done clear
  B)
  Personal selling done clear
  C)
  Sales promotion done clear
  D)
  Public relations done clear
  View Solution play_arrow

• question_answer58)
  Sharvan is very particular to get his hair cut from ABC saloon of South Delhi. Which type of service is it?
  A)
  Speciality Service   done clear
  B)
  General Service done clear
  C)
  Common Service    done clear
  D)
  All of these done clear
  View Solution play_arrow

• question_answer59)
  The time period between receiving of older and delivery of goods and services is called
  A)
  Older processing time done clear
  B)
  Inventory done clear
  C)
  Warehousing done clear
  D)
  Transportation done clear
  View Solution play_arrow

• question_answer60)
  Which of the following is the function of packaging?
  A)
  Product identification done clear
  B)
  Product protection done clear
  C)
  Product promotion            done clear
  D)
  All of the above done clear
  View Solution play_arrow

• question_answer61)
  The public reaction department is liable to maintain healthy relationship with government officials, ministers of industry and finance, associations of commerce and industry, etc. Which function is performed here.
  A)
  Counselling       done clear
  B)
  Lobbying done clear
  C)
  Building corporate image and brand equity done clear
  D)
  Smooth functioning of business done clear
  View Solution play_arrow

• question_answer62)
  In a popular advertisement on radio and television, Bollywood actress Vidya Balan talks about cleanliness and hygiene. The idea behind is to create awareness regarding having a toilet in each house instead of going out in the open. She included the advertisement with a punchline Jahan Soch Vahan Shauchalaya'. Identify what is being marketed by the famous actress in the above case.
  A)
  Idea                              done clear
  B)
  Information done clear
  C)
  Experiences       done clear
  D)
  Services done clear
  View Solution play_arrow

• question_answer63)
  'Mansi took her niece, Riddhima, for shopping to 'Mega Stores' to by her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Identify the technique of sales promotion used by the company.
  A)
  Quality gift                     done clear
  B)
  Sampling done clear
  C)
  Product combinations      done clear
  D)
  Usable benefits done clear
  View Solution play_arrow

• question_answer64)
  Beena has been using 'Klean' a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the nearby store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence, she could not make up her mind as which detergent to purchase. Name the objective of adversiting being discussed in the above case.
  A)
  Advertising undermines social values done clear
  B)
  Advertising confuses the buyers done clear
  C)
  Advertising encourages sale of inferior goods done clear
  D)
  None of the above done clear
  View Solution play_arrow