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question_answer1)
Which of the following functions of marketing helps in making product more attractive and improving its performance?
A)
Marketing planning done
clear
B)
Product designing and development done
clear
C)
Branding done
clear
D)
Promotion done
clear
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question_answer2)
Name the philosophy of marketing which is an extension of marketing concept.
A)
Product concept done
clear
B)
Societal marketing concept done
clear
C)
Production concept done
clear
D)
Selling concept done
clear
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question_answer3)
Which of the following is the function of marketing?
A)
Gathering and analysing market information done
clear
B)
Marketing planning done
clear
C)
Standardisation and grading done
clear
D)
All of the above done
clear
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question_answer4)
The main focus of marketing is to transfer the title and possession of goods from sellers to users.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer5)
......... is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services.
A)
Marketing Management done
clear
B)
Sales Management done
clear
C)
Personal Management done
clear
D)
Financial Management done
clear
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question_answer6)
Large scale production done to reduce the average cost of production is the essence of which concept of marketing management?
A)
Product done
clear
B)
Selling done
clear
C)
Production done
clear
D)
Marketing done
clear
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question_answer7)
Marketing plays a very important role in the economy by
A)
Rasing living standard of the people done
clear
B)
Ensuring smooth flow of goods through efficient distribution system done
clear
C)
accelerating economic activity done
clear
D)
All of the above done
clear
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question_answer8)
The package of KRM Rawa Idli Mix describes the procedure of cooking idlis in three easy steps. It also specifies its ingredients, instructions for storage and serving. The function performed by the label in the above case is
A)
Describing the product and specifies its contents done
clear
B)
Identification of the product or brand done
clear
C)
Helping in promotion of products done
clear
D)
Providing information required by law done
clear
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question_answer9)
Societal marketing concept emphasizes that in the long run profits can be maximised by identifying and satisfying the needs of present and potential customers.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer10)
Marketing mix consists of various elements, which are classified into three categories, also known as 3 Ps of marketing.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer11)
......... refers to the important decisions related to the product such as quality, design, branding, product packaging, labelling, etc.
A)
Marketing Mix done
clear
B)
Product Mix done
clear
C)
Promotion Mix done
clear
D)
Marketing done
clear
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question_answer12)
......... refers to the offer of sale in return of payment in easy installments without any interest charges thereon.
A)
Full finance @0% done
clear
B)
Sampling done
clear
C)
Usable benefit done
clear
D)
Quantity gift done
clear
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question_answer13)
Match the following.
| Column I | | Column II |
A | Social process | (i) | Market |
B | Set of potential customers | (ii) | Marketing |
C | Controllable variables | (iii) | Function of marketing |
D | Marketing activities | (iv) | Marketing mix |
Codes
A)
A-(i), B-(iii), C-(iv), D-(ii) done
clear
B)
A-(ii), B-(i), C-(iv), D-(iii) done
clear
C)
A-(iv), B-(iii), C-(ii), D-(i) done
clear
D)
A-(iii), B-(ii), C-(iv), D-(i) done
clear
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question_answer14)
"Firms believe that aggressive selling and promotional efforts will convince a customer to buy product". Which concept of marketing management is this?
A)
Selling Concept done
clear
B)
Product Concept done
clear
C)
Production Concept done
clear
D)
Societal Marketing Concept done
clear
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question_answer15)
The process of classification of products into different groups on the basis of their important characteristics refers to which of the following marketing functions?
A)
Grading done
clear
B)
Standardisation done
clear
C)
Product designing done
clear
D)
Marketing planning done
clear
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question_answer16)
Samuya decided to start a business of selling dress material from her house. She did various online surveys to find out about the preference of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of Marketing Mix discussed above.
A)
Promotion done
clear
B)
Market done
clear
C)
Product done
clear
D)
Place done
clear
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question_answer17)
Products which are purchased by the ultimate consumers, for the direct satisfaction to their needs and wants, are consumers products.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer18)
Match the following.
| Column I | | Column II |
A | Finding wants and filling them | (i) | Production concept |
B | Supremacy of the product quality | (ii) | Selling concept |
C | Aggressive sales promotion | (iii) | Product concept |
D | Easy availability and affordability of products | (iv) | Marketing concept |
Codes
A)
A-(iv), B-(iii), C-(ii), D-(i) done
clear
B)
A-(ii), B-(iii), C-(i), D-(iv) done
clear
C)
A-(iii), B-(i), C-(ii), D-(iv) done
clear
D)
A-(iv), B-(ii), C-(i), D-(iii) done
clear
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question_answer19)
......... refers to producing goods of pre-determined specification, which helps in achieving uniformity and consisting in the output.
A)
Standardisation done
clear
B)
Greediing done
clear
C)
Assorting done
clear
D)
Sorting done
clear
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question_answer20)
Tomato Ltd., a food delivery service app has recently faced criticism for the tampering of their product, by their boys. Tomato Ltd. decide to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning for the consumers to check the seal. Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sale?
A)
Branding done
clear
B)
Product designing and development done
clear
C)
Labelling done
clear
D)
Packaging done
clear
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question_answer21)
Which of the following refers to that process of assigning a distinctive name or symbol to a product by which it can be known, remembered and identified?
A)
Trademark done
clear
B)
Product mix done
clear
C)
Branding done
clear
D)
Packaging done
clear
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question_answer22)
A labell may be a small slip attached or placed to the product to complex graphics that are the part of package which denote its nature, contents, etc.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer23)
......... covers all the activities required to physically move the goods from manufacturers to customers.
A)
Place mix done
clear
B)
Price mix done
clear
C)
Product mix done
clear
D)
Promotion mix done
clear
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question_answer24)
Match the following.
| Column I | | Column II |
A | Gathering market information | (i) | Conduct SWOT analysis |
B | Promotion | (ii) | To persuade customers |
C | Product designing | (iii) | Competitive advantage |
Codes
A)
A-(i), B-(ii), C-(iii) done
clear
B)
A-(ii), B-(iii), C-(i) done
clear
C)
A-(iii), B-(ii), C-(i) done
clear
D)
A-(i), B-(iii), C-(ii) done
clear
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question_answer25)
Packaging act as a silent salesman.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
None of these done
clear
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question_answer26)
'Pepsi offers Rs 5 to the customer on return of empty bottle'. Identify which technique is used by Pepsi.
A)
Rebate done
clear
B)
Refund done
clear
C)
Usable benefit done
clear
D)
Discount done
clear
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question_answer27)
Which of the following does not come under the category of non-controllable factors?
A)
Rate of inflation done
clear
B)
Competition done
clear
C)
Packaging decision done
clear
D)
Credit policy of banks done
clear
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question_answer28)
Which function of channels of distribution refers to the process of creating desired combinations of products to fulfill varied needs of customers such as cricket kit?
A)
Sorting done
clear
B)
Accumulation done
clear
C)
Allocation done
clear
D)
Assorting done
clear
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question_answer29)
A departmental store is adopting a sales promotion technique in which scratch cards are used. Name this technique.
A)
Refunds done
clear
B)
Instant draw and assigned gift done
clear
C)
Quantity gift done
clear
D)
Usable benefit done
clear
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question_answer30)
The physical handling and movement of goods from place of production to the place of distribution, is called physical distribution.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer31)
Advertising refers to the face to face communication between a seller or his representative and the buyer.
A)
True done
clear
B)
False done
clear
C)
Can't say done
clear
D)
Partially true done
clear
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question_answer32)
Utility and demand is an important factor for determining price of a commodity. If the demand is elastic, price should be set a ...... level and if the demand is less elastic or inelastic, price should be set at a ......... level.
A)
Higher, Lower done
clear
B)
Lower, Higher done
clear
C)
Lover, Minimum done
clear
D)
Minimum, Lower done
clear
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question_answer33)
The focus of....... concept is 'attracting consumers' while the focus of ....... concept is 'consumers's satisfaction'.
A)
Product, selling done
clear
B)
Selling, production done
clear
C)
Marketing, selling done
clear
D)
Selling, marketing done
clear
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question_answer34)
Transportation helps in creating ...... and warehousing helps in creating
A)
Time utility, Place utility done
clear
B)
Place utility, Time utility done
clear
C)
Product utility, Place utility done
clear
D)
Time utility, Product utility done
clear
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question_answer35)
Ishita was suffering from hair loss problem. She wanted hair oil which would help her with this problem. She went to a departmental store and picked up Sun's hair grow oil with a tagline 'Bhulo Balon Ka Girna'. Then she read the price, read the instructions for use, its expiry date and other details. Identify the elements of products mix performed by oil selling company.
A)
Branding done
clear
B)
Labelling done
clear
C)
Promotion done
clear
D)
Packaging done
clear
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question_answer36)
Thirthankar Pvt Ltd is a school bag manufacturing company. For the purpose of profit maximisation, Nisha added a laptop pocket to the existing bag design. Which marketing management philosophy is adopted by Nisha?
A)
Production concept done
clear
B)
Product concept done
clear
C)
Selling concept done
clear
D)
Marketing concept done
clear
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question_answer37)
Harish bought a pain relieving ointment after seeing it being displayed in the chemist's shop. The ointment tube has packet in a cardboard box. The tubes were received by the chemist from the wholeseller in corrugated boxes containing 30 units. Identify the level of packaging involved in the above mentioned case.
A)
Primary packaging done
clear
B)
Secondary packing done
clear
C)
Transportation packaging done
clear
D)
All of the above done
clear
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question_answer38)
Kalash Dairy Products Ltd is a successful business of making milk. They decided to put a hologram seal on the packet to ensure that product is not tampered with. Which decision is taken here?
A)
Labelling done
clear
B)
Branding done
clear
C)
Standardising done
clear
D)
Packaging done
clear
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question_answer39)
In order to get feedback about its recently launched immunity boosting Ayurvedic medicine, Atulya Limited conducted an online survey using a questionnaire, to gather customer view' and options. Identify the marketing function being used by Atulya Limited.
A)
Standerdisation done
clear
B)
Product designing done
clear
C)
Customer support service done
clear
D)
Gathering and analysing market informal done
clear
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question_answer40)
Samsung is a leading manufacturer of electronic goods across the globe. It is planning to introduce a high end smart TV in the Asian markets and is anticipating moderate demand for it. Based on these assumptions, it fixed the price of TV @ $ 1500 per TV. Which of the following factors affected the price of the TV?
A)
Utility and demand done
clear
B)
Product cost done
clear
C)
Extent of competition in the market done
clear
D)
None of the above done
clear
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question_answer41)
Mr. Raj wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now to remove his confusion?
A)
Advertising, personal selling done
clear
B)
Personal selling, advertising done
clear
C)
Sales promotion, personal selling done
clear
D)
Public relations, advertising done
clear
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question_answer42)
Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the problem of poor sales. What mode of communication he can adopt to target the large population?
A)
Newspaper done
clear
B)
Television done
clear
C)
Radio done
clear
D)
All of these done
clear
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question_answer43)
Kumar wanted to purchase a fuel efficient car having the latest standards regarding minimisation of pollution. He saw an advertisement offering such a car and visited the showroom of the company wherein the car was displayed. In his discussion, the Marketing Manager told him that the company is providing credit facilities, maintenance services and many other effective services which are helping in bringing repeat sales and developing brands loyalty. Identify the marketing function which the Marketing Manager was discussing with Kumar.
A)
Marketing planning done
clear
B)
Customer support services done
clear
C)
Pricing of product done
clear
D)
Gathering and analysing market information done
clear
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question_answer44)
'Ultra Television Ltd.' is offering its \[90{}^\circ \] TV sets at a discount of Rs. 15,000 for a period of one month starting from \[{{1}^{st}}\]March, 2019. Identify the sales promotion activity used by 'Ultra Television Ltd'.
A)
Discount done
clear
B)
Rebate done
clear
C)
Refunds done
clear
D)
Lucky Draw done
clear
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question_answer45)
"They don't sell what they can make, but they make what they can sell". Which marketing concept is being highlighted in the given statement?
A)
Selling concept done
clear
B)
Production concept done
clear
C)
Product concept done
clear
D)
Marketing concept done
clear
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question_answer46)
"Personal selling creates effective demand which results in increases in income, with increase in income, there will be more products and services, which in turn brings economic growth". This statement signifies the importance of personal selling to
A)
businessman done
clear
B)
customers done
clear
C)
society done
clear
D)
None of these done
clear
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question_answer47)
When Earita opened the door on hearing the doorbell, a person was standing who was selling Britannica World 'encyclopedia'. Here Britanica is using which element of promotion mix?
A)
Public relation done
clear
B)
Sales promotion done
clear
C)
Advertising done
clear
D)
Personal Selling done
clear
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question_answer48)
If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news in covered by television or radio or newspaper in the form of news item, it would be termed as
A)
Publicity done
clear
B)
Advertising done
clear
C)
Sales promotion done
clear
D)
Personal selling done
clear
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question_answer49)
Maintaining good public relations help in achieving which of the following marketing objectives?
A)
Building awareness done
clear
B)
Building credibility done
clear
C)
Stimulates sales force done
clear
D)
All of the above done
clear
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question_answer50)
A garment showroom wants to promote its sales. It has introduced a scheme of 50% + 40% off. Its is an example of which sales promotion technique?
A)
Discount done
clear
B)
Lucky draw done
clear
C)
Quantity gift done
clear
D)
Usable benefit done
clear
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question_answer51)
Name the function of marketing which is concerned with the cost and location of target market.
A)
Physical distribution done
clear
B)
Transportation done
clear
C)
Promotion done
clear
D)
Advertising done
clear
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question_answer52)
As soon as Coca Cola reduced its selling price on 2 Itr to Rs. 75, soon Pepsi followed with a price reduction in its selling price and priced its 2 Itr per bottle at Rs. 74.50. Which factor of pricing is being discussed here?
A)
Utility and demand done
clear
B)
Extent of competition in the market done
clear
C)
Marketing methods used done
clear
D)
Pricing objectives done
clear
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question_answer53)
Hindustan Unilever Ltd (HUL) differentiates its three types of red with three different coloured labels [Green, Red and Yellow]. Which function of labelling is highlighted here?
A)
Describe the Product done
clear
B)
Identification of Product done
clear
C)
Grading of Products done
clear
D)
Helps in Promotion of Products done
clear
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question_answer54)
Which of the following does not come under Controllable Factors?
A)
Price decisions done
clear
B)
Packaging decisions done
clear
C)
Physical distribution decisions done
clear
D)
Taxation done
clear
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question_answer55)
Brooke Bond's Red label, Green label and Yellow label is the best example of
A)
Labelling done
clear
B)
Branding done
clear
C)
Grading done
clear
D)
None of these done
clear
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question_answer56)
A gift of trolley with the purchase of inverter by Okaya company is an example of which sales promotion technique?
A)
Rebate done
clear
B)
Discount done
clear
C)
Product combination done
clear
D)
Refund done
clear
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question_answer57)
XYZ Co. is adopting a promotional tool, which plays a persuasive, service and informational roles, thereby link a business firm to its costumers. Identify the promotional tool.
A)
Advertising done
clear
B)
Personal selling done
clear
C)
Sales promotion done
clear
D)
Public relations done
clear
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question_answer58)
Sharvan is very particular to get his hair cut from ABC saloon of South Delhi. Which type of service is it?
A)
Speciality Service done
clear
B)
General Service done
clear
C)
Common Service done
clear
D)
All of these done
clear
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question_answer59)
The time period between receiving of older and delivery of goods and services is called
A)
Older processing time done
clear
B)
Inventory done
clear
C)
Warehousing done
clear
D)
Transportation done
clear
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question_answer60)
Which of the following is the function of packaging?
A)
Product identification done
clear
B)
Product protection done
clear
C)
Product promotion done
clear
D)
All of the above done
clear
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question_answer61)
The public reaction department is liable to maintain healthy relationship with government officials, ministers of industry and finance, associations of commerce and industry, etc. Which function is performed here.
A)
Counselling done
clear
B)
Lobbying done
clear
C)
Building corporate image and brand equity done
clear
D)
Smooth functioning of business done
clear
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question_answer62)
In a popular advertisement on radio and television, Bollywood actress Vidya Balan talks about cleanliness and hygiene. The idea behind is to create awareness regarding having a toilet in each house instead of going out in the open. She included the advertisement with a punchline Jahan Soch Vahan Shauchalaya'. Identify what is being marketed by the famous actress in the above case.
A)
Idea done
clear
B)
Information done
clear
C)
Experiences done
clear
D)
Services done
clear
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question_answer63)
'Mansi took her niece, Riddhima, for shopping to 'Mega Stores' to by her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Identify the technique of sales promotion used by the company.
A)
Quality gift done
clear
B)
Sampling done
clear
C)
Product combinations done
clear
D)
Usable benefits done
clear
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question_answer64)
Beena has been using 'Klean' a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the nearby store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence, she could not make up her mind as which detergent to purchase. Name the objective of adversiting being discussed in the above case.
A)
Advertising undermines social values done
clear
B)
Advertising confuses the buyers done
clear
C)
Advertising encourages sale of inferior goods done
clear
D)
None of the above done
clear
View Solution play_arrow