Answer:
The
1970s was the decade, in which cricket was transformed. Kerry Packer, an
Australian television tycoon, signed up fifty-one of the world's leading cricketers
and for two years conducted unofficial Tests and One Day Internationals under
the name of World Series Cricket. Televised coverage expanded the audience for
the game by beaming cricket into small towns and villages.
Coloured dress, protective helmets, field restrictions and cricket under
lights became a standared part of the post-packer game. Cricket boards became
rich by selling television rights to television companies.
Television channels made money by selling sports to companies
for large sums of money to air their commercials to the captive televison
audience.
Continuous television coverage made the cricket celebrities,
who now made large sums of money by making commercial for a wide range of
products from tyres to colas, on television.
The technology of satellite television and the worldwide
reach of multi-national companies created a global market for cricket, making
it highly popular.
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