9th Class Social Science Sports Question Bank 9th CBSE Social Science History & Sports: The Story of Cricket

  • question_answer
      What role did the television play in revolutionising the game of cricket?

    Answer:

                      (i) Coloured dress, protective helmets, field restrictions, cricket under lights became a standard part of post-Packer game. (ii) Now cricket had became a marketable game, which could generate huge revenues. (iii) Cricket Boards become rich by selling television rights to television companies. (iv) Television channels made money by selling television spots to companies who were happy to pay large sums of money to advertise their products to the cricket's captive television audience. (v) Continuous television coverage made cricketers celebrities, who besides being paid better by their cricket boards, now made even larger sums of money by making commercials for a wide range of products, from tyres to colas, on television. The technology of satellite television and the worldwide search of multinational television companies created a global market for cricket.


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