-
question_answer1)
Modern styles to marketing include _______. (SBI 2010)
A)
digital marketing done
clear
B)
tele-marketing done
clear
C)
e-commerce done
clear
D)
e-mails solicitation done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer2)
e-Marketing is same as ________. (SBI 2010)
A)
virtual marketing done
clear
B)
digital marketing done
clear
C)
real time marketing done
clear
D)
All of these done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer3)
Aggressive Marketing is necessitated due to _______. (SBI2010)
A)
globalisation done
clear
B)
increased competition done
clear
C)
increased production done
clear
D)
increased job opportunities done
clear
E)
All of these done
clear
View Solution play_arrow
-
question_answer4)
Efficient marketing style requires (SBI 2010)
A)
proper planning done
clear
B)
good communication skills done
clear
C)
team work done
clear
D)
knowledge of products done
clear
E)
All of these done
clear
View Solution play_arrow
-
question_answer5)
The sole aim of marketing is to ________. (SBI 2010)
A)
Increase sales done
clear
B)
Increase the number of employees done
clear
C)
Increase profits done
clear
D)
Increase production done
clear
E)
All of these done
clear
View Solution play_arrow
-
question_answer6)
Consumer information sources are. (SBI 2011)
A)
personal and commercial sources done
clear
B)
public source done
clear
C)
experiential source done
clear
D)
All of the above done
clear
E)
only [a] and [b] done
clear
View Solution play_arrow
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question_answer7)
Effective selling skills depends on (SBI 2011)
A)
Size of the sales team done
clear
B)
Age of the sales team done
clear
C)
Peer strength done
clear
D)
Knowledge level of the sales team done
clear
E)
Educational level of the sales team done
clear
View Solution play_arrow
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question_answer8)
Leads can be best sourced from _______. (IBPS 2013)
A)
Foreign customers done
clear
B)
Yellow pages done
clear
C)
Dictionary done
clear
D)
List of vendors done
clear
E)
Local supply chains done
clear
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question_answer9)
What does Innovation in Marketing refer to? (IBPS 2014)
A)
Creating a new idea of thought done
clear
B)
Discovering new products done
clear
C)
Modifying an old idea to present needs done
clear
D)
Exploring new ways of being competitive done
clear
E)
All of the above done
clear
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question_answer10)
Which of the following is known as cross selling by Banks? (IBPS 2011)
(1) Sale of a debit card to a credit card holder |
(2) Sale of Insurance policy to a depositor |
(3) Issuance of Cash against Cheque presented by a third party |
A)
Only (1) done
clear
B)
Only (2) done
clear
C)
Only (3) done
clear
D)
Both (1) and (3) done
clear
E)
All (1), (2) and (3) done
clear
View Solution play_arrow
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question_answer11)
The target market for Debit Cards is ______. (IBPS 2013)
A)
All existing account-holders done
clear
B)
All agriculturists done
clear
C)
All DSAs done
clear
D)
All outsourced agents done
clear
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question_answer12)
Market Research is useful for ____. (SBI 2010)
A)
deciding proper marketing strategies done
clear
B)
All agriculturists done
clear
C)
choosing the right products done
clear
D)
choosing the sales persons done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer13)
Which is not a proper type of direct marketing [SBI 2011]
A)
boosting sales done
clear
B)
having a focused approach done
clear
C)
better customer contacts done
clear
D)
Advertising done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer14)
Marketing size means [SBI 2011]
A)
getting new clients done
clear
B)
interacting with strangers done
clear
C)
Market survey done
clear
D)
Area allocation done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer15)
Marketing of Banking is the responsibilities of [SBI 2011]
A)
sales staff only done
clear
B)
back office staff only done
clear
C)
front office sales staff only done
clear
D)
all employees done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer16)
A prospect is a [SBI 2011]
A)
business goals done
clear
B)
document for marketing done
clear
C)
potential buyer of a product or service done
clear
D)
day-to-day function done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer17)
Marketing of goods is required if [SBI 2011]
A)
when goods become stale done
clear
B)
demand > supply done
clear
C)
supply > demand done
clear
D)
supply = demand done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer18)
Selling is___. [SBI2011]
A)
different from Marketing done
clear
B)
a sub-function of marketing done
clear
C)
same as Marketing done
clear
D)
more than Marketing done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer19)
Good selling skills involves ________. [SBI 2011]
A)
patience done
clear
B)
perseverance done
clear
C)
empathy done
clear
D)
knowledge done
clear
E)
All of these done
clear
View Solution play_arrow
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question_answer20)
Online Marketing is the function of which of the following? [SBI 2011]
A)
Purchase Section done
clear
B)
Production Department done
clear
C)
IT Department done
clear
D)
Designs Section done
clear
E)
A collective function of all staff done
clear
View Solution play_arrow
-
question_answer21)
The key challenge to market-driven strategy is [SBI 2011]
A)
Selling maximum products done
clear
B)
Employing maximum DSAs done
clear
C)
Delivering superior value to customers done
clear
D)
Being rigid to changes done
clear
E)
Adopting short-term vision done
clear
View Solution play_arrow
-
question_answer22)
Generation of sales leads can be improved by [SBI 2011]
A)
Being very talkative done
clear
B)
Increasing personal and professional contacts done
clear
C)
Being passive done
clear
D)
Engaging Recovery Agents done
clear
E)
Product designs done
clear
View Solution play_arrow
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question_answer23)
A Market Plan is [SBI2011]
A)
Performance Appraisal of marketing staff done
clear
B)
Company Prospectus done
clear
C)
Documented marketing strategies done
clear
D)
Business targets done
clear
E)
Call centre done
clear
View Solution play_arrow
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question_answer24)
Marketing channels mean [SBI2011]
A)
Delivery objects done
clear
B)
Sales targets done
clear
C)
Delivery outlets done
clear
D)
Delivery boys done
clear
E)
Sales teams done
clear
View Solution play_arrow
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question_answer25)
Social Marketing means [SBI2011]
A)
Share market prices done
clear
B)
Marketing by the entire society done
clear
C)
Internet Marketing done
clear
D)
Marketing for a social cause done
clear
E)
Society bye-laws done
clear
View Solution play_arrow
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question_answer26)
Service Marketing is the same as [SBI 2011]
A)
Internet Marketing done
clear
B)
Telemarketing done
clear
C)
Internal Marketing done
clear
D)
Relationship Marketing done
clear
E)
Transaction Marketing done
clear
View Solution play_arrow
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question_answer27)
Market-driven strategies include [SBI 2011]
A)
Identifying problems done
clear
B)
Planning marketing tactics of peers done
clear
C)
Positioning the Organisation and its brands in the marketplace done
clear
D)
Internal marketing done
clear
View Solution play_arrow
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question_answer28)
Market segmentation can be resorted to by dividing the target group as per ________. [SBI 2013]
A)
Income levels of customers done
clear
B)
Age of the employees done
clear
C)
Needs of the sales persons done
clear
D)
Marketing skills of the employees done
clear
E)
Size of the Organisation done
clear
View Solution play_arrow
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question_answer29)
Market Segmentation can be defined as [SBI 2013]
A)
Segment, Target, Price done
clear
B)
Sales, Target, Product done
clear
C)
Segment, Target, Position done
clear
D)
Sales, Time, Product done
clear
E)
Service, Sales, Segment done
clear
View Solution play_arrow
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question_answer30)
A marketing technique where marketer plays a specific role in a particular segment is called [SBI 2013]
A)
Mass Marketing done
clear
B)
Niche Marketing done
clear
C)
Strategic Marketing done
clear
D)
Communication Marketing done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer31)
In Market segmentation which among the following is not an economic component? [SBI 2014]
A)
Age done
clear
B)
Gender done
clear
C)
Income Level done
clear
D)
Taxes done
clear
E)
Only [a] and [b] done
clear
View Solution play_arrow
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question_answer32)
Which of the following come under the ambit of Customer relationship management? [SBI 2017].
A)
Sales done
clear
B)
Marketing done
clear
C)
Customer Service done
clear
D)
Technical support done
clear
E)
All of the above done
clear
View Solution play_arrow
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question_answer33)
Web marketing involves [SBI 2011]
A)
Selling web cameras done
clear
B)
Web advertisements done
clear
C)
e-mail chatting done
clear
D)
Browsing the web done
clear
E)
Door-to-door canvassing done
clear
View Solution play_arrow
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question_answer34)
The ultimate aim of Marketing is to provide [SBI 2011]
A)
More business to the Company done
clear
B)
More profit done
clear
C)
More staff done
clear
D)
More production done
clear
E)
More products done
clear
View Solution play_arrow
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question_answer35)
Selling process includes [SBI 2011]
A)
Publicity done
clear
B)
Lead generation done
clear
C)
Cross-country contacts done
clear
D)
Product Designing done
clear
E)
Product Re-designing done
clear
View Solution play_arrow
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question_answer36)
Market share means [SBI 2011]
A)
Paid up capital done
clear
B)
Shares held by employees done
clear
C)
Share of business volume as compared to other companies done
clear
D)
Share price of the company quoted in the market done
clear
E)
Sensex done
clear
View Solution play_arrow
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question_answer37)
Market share can be increased by [SBI 2011]
A)
increasing the number of sales persons done
clear
B)
increasing the sales volume done
clear
C)
increasing the products done
clear
D)
increasing production done
clear
E)
rewriting profits done
clear
View Solution play_arrow
-
question_answer38)
Online Marketing is mostly useful for marketing of [SBI 2011]
A)
saving accounts done
clear
B)
credit cards done
clear
C)
home loans done
clear
D)
NRI deposits done
clear
E)
business accounts done
clear
View Solution play_arrow
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question_answer39)
Digital Marketing is similar to [SBI 2011]
A)
online marketing done
clear
B)
cold calling done
clear
C)
web designing done
clear
D)
market fore-cast done
clear
E)
outdoor marketing done
clear
View Solution play_arrow
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question_answer40)
'Value added services' implies [SBI 2011]
A)
additional knowledge of marketing staff done
clear
B)
service beyond normal hours done
clear
C)
service with extra facilities done
clear
D)
marketing agencies done
clear
E)
overtime work done
clear
View Solution play_arrow
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question_answer41)
Optimum results in marketing is possible through [SBI 2011]
A)
increased production done
clear
B)
more number of products done
clear
C)
more sales persons done
clear
D)
motivated staff done
clear
E)
more ATMs done
clear
View Solution play_arrow
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question_answer42)
Mutual Fund business from existing customers can be canvassed by [SBI 2011]
A)
Coercion done
clear
B)
Cross-selling done
clear
C)
Internal marketing done
clear
D)
Outdoor marketing done
clear
E)
Road-shows done
clear
View Solution play_arrow
-
question_answer43)
Marketing in banks has been necessitated due to [SBI 2011]
A)
globalisation done
clear
B)
excess staff done
clear
C)
nationalisation of bank done
clear
D)
complacency among the staff done
clear
E)
poor customer service done
clear
View Solution play_arrow
-
question_answer44)
Market Research is necessary for [SBI 2011]
A)
making proper marketing decisions done
clear
B)
choosing the right products done
clear
C)
selecting the right sales persons done
clear
D)
All of these done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer45)
Marketing is the function of ____ [SBI 2012]
A)
Only Sales persons done
clear
B)
Only counter staff done
clear
C)
Only qualified persons done
clear
D)
Top Bosses done
clear
E)
A collective function of all staff done
clear
View Solution play_arrow
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question_answer46)
The performance of a sales person depends on ____ [SBI 2012]
A)
Ability and willingness of the sales person done
clear
B)
Incentives paid done
clear
C)
Size of the sales team done
clear
D)
Team leader's attitude done
clear
E)
His aggressive nature done
clear
View Solution play_arrow
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question_answer47)
Good marketing strategy envisages good and proper ____ [SBI 2012]
A)
Product distribution done
clear
B)
Networking of branches done
clear
C)
High Pricing done
clear
D)
Placement of counter staff done
clear
E)
Relationship management done
clear
View Solution play_arrow
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question_answer48)
Service Marketing is resorted to in ____ [SBI 2012]
A)
All MNCs done
clear
B)
All production houses done
clear
C)
Industrial units done
clear
D)
Insurance companies and banks done
clear
E)
Fish markets done
clear
View Solution play_arrow
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question_answer49)
Customisation results in ___ [SBI 2012]
A)
Customer exit done
clear
B)
Customer retention done
clear
C)
Customer complaints done
clear
D)
Better Balance Sheet figures done
clear
E)
Better technology done
clear
View Solution play_arrow
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question_answer50)
Aggressive Marketing is necessitated due to ____ [SBI 2012]
A)
Globalisation done
clear
B)
Increased competition done
clear
C)
Increased production done
clear
D)
Increased job and opportunities done
clear
E)
Increased staff done
clear
View Solution play_arrow
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question_answer51)
The best promotional tool in any marketing is ____ [SBI 2012]
A)
Pamphlets done
clear
B)
Newsletters done
clear
C)
Word of mouth publicity done
clear
D)
Regional Advertisement done
clear
E)
Viral marketing done
clear
View Solution play_arrow
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question_answer52)
Market information means __ [SBI 2012]
A)
Knowledge level of DSAs done
clear
B)
Information about marketing staff done
clear
C)
Information regarding Share market done
clear
D)
Knowledge of related markets done
clear
E)
Latest knowledge about technology progress done
clear
View Solution play_arrow
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question_answer53)
The modern marketing concept asserts that 'marketing' starts with the product idea and ends with: [SBI 2012]
A)
Production of Quality Product done
clear
B)
Advertisement Campaign done
clear
C)
Customer Satisfaction done
clear
D)
Sale of the Product done
clear
E)
Exchange of Money done
clear
View Solution play_arrow
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question_answer54)
A situation in which consumer purchases are unplanned is called: [SBI 2012]
A)
Latent demand done
clear
B)
Impulse buying done
clear
C)
Irregular demand done
clear
D)
Unwholesome buying done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer55)
Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as: [SBI 2012]
A)
Sampling done
clear
B)
Segmentation done
clear
C)
Segregation done
clear
D)
Test marketing done
clear
E)
Grading done
clear
View Solution play_arrow
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question_answer56)
Motivation in marketing means: [SBI 2012]
A)
Inspiring sales persons to talk more done
clear
B)
Inspiring sales persons to sell more done
clear
C)
Inspiring counter staff to talk more done
clear
D)
Market size done
clear
E)
Marketplace done
clear
View Solution play_arrow
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question_answer57)
Setting price of a product based on the buyer's perceptions of value rather than on the seller's cost is known as [SBI 2012]
A)
Break Even Pricing done
clear
B)
Target Profit Pricing done
clear
C)
Cost Plus Pricing done
clear
D)
Value Based Pricing done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer58)
Which one of the following best describes the term 'Negative Demand'? [SBI 2012]
A)
Consumers begin to buy a product less frequently done
clear
B)
Consumers do not at all buy a product done
clear
C)
Consumers are unaware or uninterested in a product done
clear
D)
Consumers purchases vary on a seasonal basis done
clear
E)
Consumers dislike a product and may even pay to avoid it. done
clear
View Solution play_arrow
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question_answer59)
Uncertain outcomes involving the market for goods and services; such as the possibility of price declines or increases, changes in consumer preferences, and/ or changes in the nature of competition is called: [SBI 2012]
A)
Market Scope done
clear
B)
Market Risk done
clear
C)
Market Outlook done
clear
D)
Market Outcome done
clear
E)
Market Design done
clear
View Solution play_arrow
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question_answer60)
Good competition helps in: [SBI 2012]
A)
Improved customer service done
clear
B)
Reduced sales done
clear
C)
Improved brand image done
clear
D)
More market share done
clear
E)
Better customer profile done
clear
View Solution play_arrow
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question_answer61)
The systematic gathering, recording and analyzing of data with respect to a particular market is known as: [SBI 2012]
A)
Market Share done
clear
B)
Market Segmentation done
clear
C)
Market Profile done
clear
D)
Market Research done
clear
E)
Marketing Research done
clear
View Solution play_arrow
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question_answer62)
Qualities essential in good marketing are __. [SBI 2014]
A)
aggressiveness done
clear
B)
pushy done
clear
C)
perseverance done
clear
D)
politeness done
clear
E)
Only [c] and [d] done
clear
View Solution play_arrow
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question_answer63)
Power in marketing channels is now with ___? [SBI 2014]
A)
Distributor done
clear
B)
Manufacturer done
clear
C)
Retailer done
clear
D)
Wholesaler done
clear
E)
Consumer done
clear
View Solution play_arrow
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question_answer64)
If Marketing is done effectively, ___ is not required [SBI 2014]
A)
Advertisement done
clear
B)
Publicity done
clear
C)
Market Research done
clear
D)
Market Segmentation done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer65)
Relationship Marketing is useful for [SBI 2014]
A)
trade between relatives done
clear
B)
trade between sister concerns done
clear
C)
cross-selling of products done
clear
D)
preparing a list of relatives done
clear
E)
There is no such term as Relationship Marketing done
clear
View Solution play_arrow
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question_answer66)
Mark the incorrect statement [SBI 2014]
A)
marketing has no relevance for public sector banks done
clear
B)
marketing has no relevance in Private Sector Banks done
clear
C)
marketing has no relevance in Foreign Banks done
clear
D)
All of these done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer67)
The key challenge to market-driven strategy is [SBI 2014]
A)
Selling maximum products done
clear
B)
Employing maximum DSAs done
clear
C)
Delivering superior value to customers done
clear
D)
Being rigid to changes done
clear
E)
Adopting short-term vision done
clear
View Solution play_arrow
-
question_answer68)
Market plan can be for [SBI 2014]
A)
a brand done
clear
B)
a product done
clear
C)
product line done
clear
D)
All of the above done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer69)
Which among the following is one of the 7 O's in Framework in Marketing? [SBI 2014]
A)
Orthodox done
clear
B)
Occupation done
clear
C)
Obnoxious done
clear
D)
Operations done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer70)
The share of market means [SBI 2014]
A)
Share price quoted in the market done
clear
B)
Percentage share of business of the company, as compared to peers done
clear
C)
Staff strength of the company done
clear
D)
Share capital of the company done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer71)
Marketing is more required when [SBI 2014]
A)
There is monopoly done
clear
B)
Supply equals demand done
clear
C)
Supply exceeds demand done
clear
D)
Staff in excess done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer72)
A 'Push' marketing strategy necessitates [SBI 2014]
A)
Good pushing strength done
clear
B)
Lengthy talks done
clear
C)
Collective effort done
clear
D)
Aggressive marketing done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer73)
Meaning of Buyer Resistance in marketing is [SBI 2014]
A)
Exchange of products done
clear
B)
Fight between buyer and seller done
clear
C)
Buyer retracting the sale done
clear
D)
Buyer's hesitation in buying the product done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer74)
Which of the following is not correct with regard to marketing? [SBI 2015]
A)
Marketing is management function done
clear
B)
Marketing is a philosophy done
clear
C)
Marketing is not related to business activity alone done
clear
D)
Marketing means selling. done
clear
E)
Objective of marketing is to achieve customer satisfaction; done
clear
View Solution play_arrow
-
question_answer75)
If a company wants to reach masses of buyers that were geographically dispersed at a low cost per exposure/ which promotional form company would choose? [SBI 2015]
A)
Advertising done
clear
B)
Personal selling done
clear
C)
Public relations done
clear
D)
Sales promotion done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer76)
Anything can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need is called a(n). [SBI 2015]
A)
Idea done
clear
B)
Demand done
clear
C)
Product done
clear
D)
Service done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer77)
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____. [SBI 2015]
A)
Mass Marketing done
clear
B)
Market segmentation done
clear
C)
Market targeting done
clear
D)
Market positioning done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer78)
Which of the following factors are the most popular bases for segmenting customer groups. [SBI 2015]
A)
Geographic done
clear
B)
Demographic done
clear
C)
Psychographic done
clear
D)
Behavcoral done
clear
E)
None of these done
clear
View Solution play_arrow
-
question_answer79)
A marketing technique where marketer plays a specific role in a particular segment is called - [SBI 2015]
A)
Mass Marketing done
clear
B)
Niche marketing done
clear
C)
Strategic Marketing done
clear
D)
Communication Marketing done
clear
E)
None of these done
clear
View Solution play_arrow
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question_answer80)
In Marketing Mix 4 P's Imply - [SBI 2015]
A)
Product, Price, Place, Promotion done
clear
B)
Product, Price, Policy, Place done
clear
C)
Place, People, Product, Promotion done
clear
D)
All of the above done
clear
E)
None of these done
clear
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question_answer81)
The long term objective of marketing is- [SBI 2015]
A)
Customer satisfaction done
clear
B)
Profit maximization done
clear
C)
Cost cutting done
clear
D)
Profit maximization with customer satisfaction done
clear
E)
None of these done
clear
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