Banking Marketing Aptitude Advertising Question Bank

done Advertising Total Questions - 44

• question_answer1)
  Advertising is a major promotion mix ingredient that is a
  A)
   non-paid form of non-personal communication done clear
  B)
   Non-paid form of personal communication done clear
  C)
   Paid form of personal communication done clear
  D)
   Paid form of non-personal communication done clear
  E)
   None of the above done clear
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• question_answer2)
  Which of the following is a means of advertising?
  A)
   Cinema                                              done clear
  B)
   Gift                                                      done clear
  C)
   Demonstration           done clear
  D)
   Radio and television done clear
  E)
   All of these done clear
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• question_answer3)
  Advertisement is a type of       [SBI Clerk 2011]
  A)
   direct marketing done clear
  B)
   service marketing done clear
  C)
   indirect marketing           done clear
  D)
   internet banking done clear
  E)
   internal marketing done clear
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• question_answer4)
  Press advertising include
  A)
   newspapers                   done clear
  B)
   magazines done clear
  C)
   journals           done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer5)
  The steps in scientific advertising campaign includes
  A)
   decision to advertise done clear
  B)
   marketing research done clear
  C)
   determining advertising budget done clear
  D)
   determining advertising objective done clear
  E)
   All of the above done clear
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• question_answer6)
  The term advertising has been derived from
  A)
   credere done clear
  B)
   adre done clear
  C)
   advertere done clear
  D)
   ad-hoc-not-with-joy done clear
  E)
   net done clear
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• question_answer7)
  Which of the following is true about advertising?
  A)
   It is a paid basis done clear
  B)
   It may be non-personal done clear
  C)
   It is not a critical presentation done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer8)
  Which of the following is/are the media of advertising?
  A)
   Press advertising            done clear
  B)
   TV done clear
  C)
   Radio               done clear
  D)
   Films done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer9)
  Which is the drawback of advertising?
  A)
   Wastage of money done clear
  B)
   Reduction of ethics done clear
  C)
   Mis-representation of facts done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer10)
  Which is a type of advertising?
  A)
   Direct advertising done clear
  B)
   Indirect action advertising done clear
  C)
  Primary demand advertising done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer11)
  The major stages of advertising development include
  A)
   domestic done clear
  B)
   Export done clear
  C)
   international done clear
  D)
   multinational and global done clear
  E)
   All of the above done clear
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• question_answer12)
  Which of the following is the limitation of advertising?
  A)
   Adds to cost done clear
  B)
   Neglecting social values done clear
  C)
   Creating monopoly done clear
  D)
   Encouraging sale of inferior products done clear
  E)
   All of the above done clear
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• question_answer13)
  Advertising that promotes organizational images, ideas and political issues is..,....,. advertising.
  A)
   product            done clear
  B)
   defensive done clear
  C)
   Competitive                  done clear
  D)
   comparative done clear
  E)
   Institutional done clear
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• question_answer14)
  Which of the following is/are the beneficiaries of advertising?
  A)
   Manufacturers               done clear
  B)
   Consumers done clear
  C)
   Society            done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer15)
  Online advertising uses
  A)
   internet             done clear
  B)
   world wide web done clear
  C)
   Both (a) and (b) done clear
  D)
   radio done clear
  E)
          TV done clear
  View Solution play_arrow

• question_answer16)
  Which of the following is means of outdoor advertising?
  A)
   Sandwich, board advertising done clear
  B)
   Advertising board done clear
  C)
   Electric display done clear
  D)
   Posters done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer17)
  Promotional advertising includes
  A)
   Showroom, and exhibition done clear
  B)
   window advertising done clear
  C)
   interior display done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer18)
  Publicity may be
  A)
   oral done clear
  B)
   Written done clear
  C)
   Personal and non-personal done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer19)
  Word-of-moth marketing is
  A)
   triggered by the company done clear
  B)
   Unpaid advertising done clear
  C)
   Used by the company to influence behaviour done clear
  D)
   None of the above done clear
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• question_answer20)
  Advertising is a form of........ Intended to persuade an audience to purchase a product of service.
  A)
   communication              done clear
  B)
   Sales done clear
  C)
   market planning             done clear
  D)
   Both (a) and (b) done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer21)
  Which is the latest means of bank advertising'
  A)
   Internet or E-mail done clear
  B)
   Postcard done clear
  C)
   Price list or business reply envelope done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer22)
  When a product or brand is embedded in entertainment and media then it is known a
  A)
   Covert advertising done clear
  B)
   guerrilla advertising done clear
  C)
   Both (a) and (b) done clear
  D)
   Overt advertising done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer23)
  The outdoor advertising include
  A)
   wall display       done clear
  B)
   Vehicular display done clear
  C)
   billboard display            done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer24)
  Advertising is a form of paid non-personal presentation of ideas, goods or services for the purpose of
  A)
   brand         done clear
  B)
   newspaper done clear
  C)
   advertisement   done clear
  D)
   Inducing people to buy done clear
  E)
   All of these done clear
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• question_answer25)
  25.       A paid form of non-personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
  A)
   advertising         done clear
  B)
   Publicity done clear
  C)
   Personal selling     done clear
  D)
   Sales promotion done clear
  E)
   All of these done clear
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• question_answer26)
  26.       Which of the following is considered to be any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor?
  A)
   Personal selling              done clear
  B)
   Advertising done clear
  C)
   Direct marketing             done clear
  D)
   Sales promotion done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer27)
  The client of an advertising agency is called
  A)
   customer                       done clear
  B)
   major     done clear
  C)
   Corporate                     done clear
  D)
   account      done clear
  E)
   All of these done clear
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• question_answer28)
  Mural advertising includes
  A)
   bus tram and train advertising done clear
  B)
   sticker advertising done clear
  C)
   sky advertising done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer29)
  Which of the following may have favourable or unfavourable impression on the public about the company and its products?
  A)
   Publicity                       done clear
  B)
   Advertising done clear
  C)
   Promotion                     done clear
  D)
   Forecasting done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer30)
  Mail advertising includes
  A)
   Price list                        done clear
  B)
   booklets done clear
  C)
   novelty gift done clear
  D)
   business reply envelope done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer31)
  The function of advertising involves
  A)
   to introduce new products done clear
  B)
   to explain causes of shortages done clear
  C)
   to aid salesmen done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer32)
  A tobacco company advertises its line of music cds. It is a type of
  A)
   Substitute advertising done clear
  B)
   Surrogate advertising done clear
  C)
   Out-door advertising done clear
  D)
   None of the above done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer33)
  Mass communication with customers or potential customers, usually through paid public media is known as [SBI Clerk 2012]
  A)
   Publicity                       done clear
  B)
   Sales promotion done clear
  C)
   advertising                    done clear
  D)
   Public relations done clear
  E)
   brand building done clear
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• question_answer34)
  Which of the following is the means of bank advertising?
  A)
   Newspaper or magazine done clear
  B)
   Poster done clear
  C)
   Internet done clear
  D)
   Television done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer35)
  You watch a movie and fine out that a particular brand crops up in it very often. It is an example of
  A)
   Surrogate advertisement done clear
  B)
   broadcast advertisement done clear
  C)
   convert advertising done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer36)
  Which is the element of advertising?
  A)
   Public presentation done clear
  B)
   Non-personal process done clear
  C)
   Written or printed in words done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer37)
  Advertisements are required for  [PNB PO 2009]
  A)
   boosting the production levels done clear
  B)
   motivating the employees done clear
  C)
   boosting the sales done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer38)
  Advertisement is a type of           [SBI PO 2011]
  A)
   direct marketing done clear
  B)
   Service marketing done clear
  C)
   Indirect marketing          done clear
  D)
   Internet banking done clear
  E)
   Internal marketing done clear
  View Solution play_arrow

• question_answer39)
  The following is the biggest limitation of advertising.
  A)
   It forces consumer to buy the things he does not need. done clear
  B)
   It sells gloss and dreams to prospective buyers. done clear
  C)
   It tells consumers about the arrival of new products in market. done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer40)
  The advertising process may be classified as
  A)
   Product advertising done clear
  B)
   Pioneering advertising done clear
  C)
   Consumer advertising done clear
  D)
   Institutional advertising done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer41)
  Direct mail advertising includes
  A)
   Post card                      done clear
  B)
   booklets done clear
  C)
   folders             done clear
  D)
   Price list done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer42)
  The five Ms of advertising are mission, money, message, media and
  A)
   marketing         done clear
  B)
   market share done clear
  C)
   monopoly                     done clear
  D)
   measurement done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer43)
  The number of repetitions needed to put the brand's message across to consumers is known as
  A)
   advertising frequency done clear
  B)
   Product substitutability done clear
  C)
   Competition and clutter done clear
  D)
   Both (a) and (b) done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer44)
   .........advertising aims to stimulate repeat purchase of products and services like expensive four colour Coca-Cola ads in magazines.
  A)
   Reinforcement               done clear
  B)
   Persuasive done clear
  C)
   Reminder         done clear
  D)
   Informative done clear
  E)
   None of these done clear
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