Banking Marketing Aptitude Branding, Packaging and Labelling Question Bank

done Branding and Packaging Total Questions - 14

• question_answer1)
  Product identification involves
  A)
  Branding                      done clear
  B)
  Packaging  done clear
  C)
  Labeling                       done clear
  D)
  a, b and c done clear
  E)
  None of these done clear
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• question_answer2)
  Characteristics of good Packaging is
  A)
  Convenient                  done clear
  B)
  Interesting done clear
  C)
  Attractive and Protective          done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer3)
  Marketing includes
  A)
  Branding                      done clear
  B)
  Packaging  done clear
  C)
  Packing done clear
  D)
  Standardization and grading         done clear
  E)
  All of the above done clear
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• question_answer4)
  Which is the physical features of product?
  A)
  Color of the product done clear
  B)
  Packaging of the product done clear
  C)
  Taste of the product done clear
  D)
  Size of the Product done clear
  E)
  All of these done clear
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• question_answer5)
  Grade labels Identify by
  A)
  Letter               done clear
  B)
  Number   done clear
  C)
  Quality             done clear
  D)
  a, b, c done clear
  E)
  None of these done clear
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• question_answer6)
  The package design of a bag of flour would most likely be criticized for being
  A)
  Well suited for multiple unit packaging done clear
  B)
  Unsafe to the user   done clear
  C)
  Functionally deficient done clear
  D)
  Unsafe to the environment    done clear
  E)
  Deceptive done clear
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• question_answer7)
  Labeling is important for international, legal and ................ reasons.
  A)
  Marketing                                   done clear
  B)
  Promotional done clear
  C)
  Branding                                  done clear
  D)
  Strategic done clear
  E)
  All of these done clear
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• question_answer8)
  ................ Brands usually require a producer to become involved in distribution. Promotion and Pricing decisions.
  A)
  Wholesaler                   done clear
  B)
  Retailer done clear
  C)
  Manufacturer   done clear
  D)
  Own label  done clear
  E)
  All of these done clear
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• question_answer9)
  Which is the branding of Bank?
  A)
  Fixed deposits or term deposits done clear
  B)
  Mutual Fund done clear
  C)
  Personal Loan done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer10)
  Which is factor of Pricing?
  A)
  Cash discount and allowances done clear
  B)
  Period of Credit done clear
  C)
  Condition of period  done clear
  D)
  All of these done clear
  E)
  None of these done clear
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• question_answer11)
  The collective perceptions and impressions people have formed about an organization, its product and or its services, is known as its.
  A)
  Brand value                             done clear
  B)
  Brand Alert done clear
  C)
  Brand Architecture          done clear
  D)
  Brand image done clear
  E)
  Brand Attribute    done clear
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• question_answer12)
  A company's ability to perform in or more ways that competitors cannot or will not match is known as its                                                                                                                                                 [SBI Ass. Clerk 2012]
  A)
  Attribute competition        done clear
  B)
  Attribute positioning done clear
  C)
  Brand image done clear
  D)
  Competitive advantage done clear
  E)
   Brand positioning      done clear
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• question_answer13)
                        Product and brand Management is sometimes characterized as a system.
  A)
  Hub and spoke  done clear
  B)
  Regional system done clear
  C)
  Layered organization done clear
  D)
  Flattened organization done clear
  E)
  Wheel done clear
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• question_answer14)
  When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called?                                                                                                                                              [SBI Asst. 2015]
  A)
  Manufacturer's Brand done clear
  B)
  Licensed Brand done clear
  C)
  Co-Brand done clear
  D)
  Private Brand  done clear
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