Banking Marketing Aptitude Branding, Packaging and Labelling Question Bank

done Branding, Packaging and Labelling Total Questions - 43

• question_answer1)
  Brand image is partially derived from a
  A)
   price image       done clear
  B)
   product image done clear
  C)
   company image             done clear
  D)
   place image done clear
  E)
   None of these done clear
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• question_answer2)
  A package which has a secondary usefulness after its contents have been consumed, is called [SBI Clerk 2008]
  A)
   Dual use package           done clear
  B)
   Bulk package done clear
  C)
   Both (a) and (b) done clear
  D)
   Consumer package done clear
  E)
   Industrial package done clear
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• question_answer3)
  The process of branding covers
  A)
   giving on identify to a product done clear
  B)
   designing a brand mark done clear
  C)
   establishing the product done clear
  D)
   popularising the product done clear
  E)
   All of the above done clear
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• question_answer4)
  The collective perceptions and impressions people have formed about an organization, its product and/or its services is known as its [SBI Clerk 2012]
  A)
   brand image                  done clear
  B)
   brand value done clear
  C)
   brand alert                    done clear
  D)
   brand attribute done clear
  E)
   brand architecture done clear
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• question_answer5)
  Trademark is the legal word of
  A)
   brand                           done clear
  B)
   product   done clear
  C)
   patent              done clear
  D)
   All of these  done clear
  E)
   None of these done clear
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• question_answer6)
  Which of the following is the type of distributor's brand?
  A)
   Private brand                done clear
  B)
   Store brand done clear
  C)
   Dealer brand                 done clear
  D)
   House brand done clear
  E)
   All of these done clear
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• question_answer7)
  One distinguishing factor between a brand name and a brand mark is that a brand name
  A)
   Creates customer loyalty done clear
  B)
   Implies an organization?s name done clear
  C)
   Consists of words              done clear
  D)
   Identifies only one item in the product mix done clear
  E)
   None of the above done clear
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• question_answer8)
  Product design is a function of      [SBI Clerk 2011]
  A)
   front office staff             done clear
  B)
   back office staff done clear
  C)
   management done clear
  D)
   marketing and research team done clear
  E)
   loan section done clear
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• question_answer9)
  The function of branding includes
  A)
   product identification done clear
  B)
   ensuring legal right on product done clear
  C)
   price differentiation of products done clear
  D)
   sustaining brand loyalty done clear
  E)
   All of the above done clear
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• question_answer10)
  Which of the following constitute a trend?
  A)
   Name                           done clear
  B)
   Term     done clear
  C)
   Symbol                        done clear
  D)
   Design      done clear
  E)
   All of these done clear
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• question_answer11)
  Which of the following can have the advantage of brand names?
  A)
   Manufacturers               done clear
  B)
   Consumers done clear
  C)
   Distributors       done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer12)
  What is a logo?
  A)
   Pictorial representations of what the company stands for done clear
  B)
   Graphic or emblem used by a company to trigger instant recall done clear
  C)
   The short form of the name of the company done clear
  D)
   All kinds of advertisements used by the company done clear
  E)
   All of the above done clear
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• question_answer13)
  Branding is the ......... process.
  A)
   marketing                      done clear
  B)
   management done clear
  C)
   Static               done clear
  D)
   technical done clear
  E)
   None of these done clear
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• question_answer14)
  A brand is best defined as a
  A)
   name of the manufacturer of the product done clear
  B)
   name, symbol, design or combination of these, that identifies a seller's products done clear
  C)
   registered design or symbol that is displayed on the product done clear
  D)
   related group of words that described the product done clear
  E)
   Copyrighted words that give the manufacturer exclusive ownership done clear
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• question_answer15)
  When a brand name is registered and legalised, it becomes
  A)
   trademark                     done clear
  B)
   brand mark done clear
  C)
   trade right                     done clear
  D)
   brand right done clear
  E)
   None of these done clear
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• question_answer16)
  Which of the following is the type of manufacturer's brand?
  A)
   National brand  done clear
  B)
   Regional brand done clear
  C)
   Advertising brand           done clear
  D)
   Blanket brand done clear
  E)
   All of the above done clear
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• question_answer17)
  ...... Brands usually require a producer to become involved in distribution, promotion and pricing decisions.
  A)
   Retailer            done clear
  B)
   Wholesaler done clear
  C)
   Manufacturer                 done clear
  D)
   Own label done clear
  E)
   All of these done clear
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• question_answer18)
  Which of the following is not a desirable feature for a brand name?
  A)
   It can help develop brand loyalty amongst buyers done clear
  B)
   It can facilitate the introduction of new. Products done clear
  C)
   It can make it possible for the firm to engage in non-price competition done clear
  D)
   It can become used as the generic name for all products in the category done clear
  E)
   None of the above done clear
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• question_answer19)
  A brand can be helpful for the manufacturers to
  A)
   distinguish the product from other competing products done clear
  B)
   Save advertising cost done clear
  C)
   widen the work for products done clear
  D)
   Create goodwill for the product done clear
  E)
   All of the above done clear
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• question_answer20)
  The objectives of packaging are
  A)
   Identify the brand done clear
  B)
   Aid product consumption done clear
  C)
   Assist at-home storage done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer21)
  A brand can be helpful for the distributors in
  A)
   leading to large selling done clear
  B)
   reducing the price flexibility done clear
  C)
   reducing the cost of distribution done clear
  D)
   Costing the selling process done clear
  E)
   All of the above done clear
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• question_answer22)
  Logos can be explained as the ...... that give an exceptional recognition aspect to a product.
  A)
   Visual icons                   done clear
  B)
   good packaging done clear
  C)
   brand               done clear
  D)
   Both (a) and (b) done clear
  E)
   None of the above done clear
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• question_answer23)
  Product identification involves
  A)
   branding                       done clear
  B)
   packaging done clear
  C)
   labelling           done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer24)
  Which of the following part of a brand can be spoken?
  A)
   Brand name                  done clear
  B)
   Brand symbol done clear
  C)
   Trade name                  done clear
  D)
   Trade symbol done clear
  E)
   None of these done clear
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• question_answer25)
  Which of the following is the characteristic of a good brand name?
  A)
   Easy to pronounce done clear
  B)
   Easy to remember done clear
  C)
   Most descriptive in nature done clear
  D)
   Easy to understand done clear
  E)
   All of the above done clear
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• question_answer26)
  Multiple packaging is the practice of placing
  A)
   several containers in one product done clear
  B)
   several units in one container done clear
  C)
   several boxes in one container done clear
  D)
   each unit in each container done clear
  E)
   None of the above done clear
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• question_answer27)
  The package design of a bag of flour would most likely be criticised for being
  A)
   Unsafe to the environment done clear
  B)
   well suited for multiple unit packaging done clear
  C)
   Unsafe to the user done clear
  D)
   functionally deficient done clear
  E)
   All of the above done clear
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• question_answer28)
  Characteristics of good packaging is
  A)
   convenient done clear
  B)
   Interesting done clear
  C)
   attractive and protective done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer29)
  In packaging of a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which colour?
  A)
   Blue                             done clear
  B)
   Black     done clear
  C)
   Pink                             done clear
  D)
   Green      done clear
  E)
   Yellow done clear
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• question_answer30)
  Which of the following may be known as the function of packaging?
  A)
   To assemble and arrange the content done clear
  B)
   To facilitate transporting and storing done clear
  C)
   To identify the content done clear
  D)
   To enable the display of content done clear
  E)
   All of the above done clear
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• question_answer31)
  Marketers should view packaging as a major strategic tool, especially for
  A)
   consumer convenience products done clear
  B)
   Consumer shopping products done clear
  C)
   industrial products done clear
  D)
   Specialty products done clear
  E)
   None of the above done clear
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• question_answer32)
  Good competition helps in       [SBI Clerk 2012]
  A)
   Improved customer service done clear
  B)
   reduced sales done clear
  C)
   Improved brand image done clear
  D)
   more market share done clear
  E)
   better customer profile done clear
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• question_answer33)
  The types of packaging includes
  A)
   family packaging            done clear
  B)
   reuse packaging done clear
  C)
   multiple packaging         done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer34)
  The warning label on a pack of cigarettees is included to
  A)
   Promote the product done clear
  B)
   Satisfy legal requirements done clear
  C)
   encourage the proper use of the product done clear
  D)
   Position the product as being socially responsible done clear
  E)
   None of the above done clear
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• question_answer35)
  A ......... provides written information about the product.
  A)
   branding          done clear
  B)
   packaging done clear
  C)
   label                 done clear
  D)
   costing done clear
  E)
   None of these done clear
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• question_answer36)
  Labelling is important for three reasons, first is promotional and second is legal. What is the third reason?
  A)
   Informational    done clear
  B)
   Branding done clear
  C)
   Strategic                       done clear
  D)
   Marketing done clear
  E)
   None of the above done clear
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• question_answer37)
  The label on a soft drink can reads 'cool and refreshing'. For what reason are these words used?
  A)
   To promote the product done clear
  B)
   To encourage multiple purchases done clear
  C)
   To satisfy legal requirements done clear
  D)
   To provide information done clear
  E)
   All of the above done clear
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• question_answer38)
  Labelling is important for informational, legal and .......... reasons.
  A)
   branding          done clear
  B)
   strategic done clear
  C)
   marketing         done clear
  D)
   promotional done clear
  E)
   All of these done clear
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• question_answer39)
  The label on a pack of frozen pears says packed within an hour of picking. These words are used
  A)
   for promotional reasons done clear
  B)
   to encourage multiple purchaser done clear
  C)
   to satisfy legal requirements done clear
  D)
   to provide information done clear
  E)
   None of the above done clear
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• question_answer40)
  Which of the following is indicated by labelling?
  A)
   Content           done clear
  B)
   Weight done clear
  C)
   Measure            done clear
  D)
   Price done clear
  E)
   All of these done clear
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• question_answer41)
  Grade labels are identified by
  A)
   letter                done clear
  B)
   number done clear
  C)
   quality              done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer42)
  A company's ability to perform in one or more ways that competitors cannot or will not match is known as it [SBI Clerk 2012]
  A)
   brand image done clear
  B)
   brand positioning done clear
  C)
   competitive advantage done clear
  D)
   attribute positioning done clear
  E)
   attribute competion done clear
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• question_answer43)
  A good brand can be built up by way of [SBI PO 2013]
  A)
   Customer grievances         done clear
  B)
   break-down of IT support done clear
  C)
   Old age done clear
  D)
   large number of products done clear
  E)
   Consistent offering of good services done clear
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