Banking Marketing Aptitude Channels of Distribution Question Bank

done Channels of Distribution Total Questions - 47

• question_answer1)
  The function of distribution channel includes
  A)
   managing finances done clear
  B)
   promotional activities                             done clear
  C)
   fixing prices done clear
  D)
   Servicing the consumer done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer2)
  Which is the channel of direct distribution?
  A)
   Own sales showrooms done clear
  B)
   Own salesmen done clear
  C)
   Own sales shops done clear
  D)
   Mail order done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer3)
  Indirect distribution channel is
  A)
   producer \[\to \] consumer done clear
  B)
   producer \[\to \] agent done clear
  C)
   producer \[\to \] retailer done clear
  D)
   producer \[\to \] agent \[\to \] wholesaler \[\to \] retailer consumer done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer4)
  Distribution channels are
  A)
   Systems of economic institution through which a producer of goods delivers them into hands of their uses done clear
  B)
   System of pricing           done clear
  C)
   Costing system done clear
  D)
   Branding                       done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer5)
  Marketing channels are
  A)
   distribution network through which producer's products flow to the market done clear
  B)
   the channel of storage done clear
  C)
   Channel of production done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer6)
  Which is the factor of distribution channel?
  A)
   Number of customer done clear
  B)
   Size of the manufacturer done clear
  C)
   Product weight done clear
  D)
   Perishability done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer7)
  Vending machine is
  A)
   a pricing system             done clear
  B)
   distribution channel done clear
  C)
   Cost planning                done clear
  D)
   management system done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer8)
  Which of the following factor influences the choice of distribution channel?
  A)
   Product consideration done clear
  B)
   Market consideration done clear
  C)
   Company consideration done clear
  D)
   Middlemen consideration done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer9)
  The channel of distribution comes under which element of the marketing mix?
  A)
   Product            done clear
  B)
   Price done clear
  C)
   Place                           done clear
  D)
   Promotion done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer10)
  The type of distribution channel is
  A)
   Producer \[\to \] consumer \[\to \] agent \[\to \] wholesaler \[\to \] retailer done clear
  B)
   Producer \[\to \] agent \[\to \] wholesaler \[\to \] retailer consumer done clear
  C)
   agent \[\to \] consumer \[\to \] wholesaler \[\to \] producer \[\to \] retailer done clear
  D)
   retailer \[\to \] consumer \[\to \] producer \[\to \] wholesaler \[\to \] agent done clear
  E)
   Consumer \[\to \] producer \[\to \] wholesaler \[\to \] agent \[\to \] retailer done clear
  View Solution play_arrow

• question_answer11)
  Which is the latest distribution system?
  A)
   Telephonic distribution done clear
  B)
   E-commerce                  done clear
  C)
   E-mail done clear
  D)
   Mobile              done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer12)
  The channel of product and consumer is
  A)
   agent, retailer or wholesaler done clear
  B)
   Product or service          done clear
  C)
   Producer done clear
  D)
   government                   done clear
  E)
   Price done clear
  View Solution play_arrow

• question_answer13)
  Marketing channels are sets of inter-dependent organisation involved
  A)
   Production activity done clear
  B)
   financing activity done clear
  C)
   Training activity done clear
  D)
   in the process of making a product available for use or consumption done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer14)
  A distribution channel may be defined as
  A)
   a chain of intermediaries done clear
  B)
   a group of marketers done clear
  C)
   a path of achieve goal done clear
  D)
   a network of companies done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer15)
  Direct marketing is more useful when
  A)
   absolute margins are very large done clear
  B)
   absolute margins are low done clear
  C)
   absolute margins are very low done clear
  D)
   production cost is very low done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer16)
  Distribution is also known as the variable in which marketing mix?
  A)
   Price                            done clear
  B)
   Place   done clear
  C)
   People                          done clear
  D)
   Product done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer17)
  The Internet marketing can serve which of the following purposes?
  A)
   Actual sales of product      done clear
  B)
   Promotion done clear
  C)
   Customer service            done clear
  D)
   Market research done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer18)
  The structure of distribution channel vary with the production of
  A)
   nature              done clear
  B)
   price   done clear
  C)
   Size                              done clear
  D)
   quantity done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer19)
  Which is the type of middlemen?
  A)
   Warehousing agent done clear
  B)
   Clearing agent done clear
  C)
   Exporting agent or forwarding agent done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer20)
  Wholesaler includes those agencies taking part in buying and selling activities that operate between the local market and
  A)
   the producer and manufacturer of product done clear
  B)
   wholesaler                     done clear
  C)
   retailer done clear
  D)
   agent                            done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer21)
  Stores deal with products of a specific brand or company
  A)
   general              done clear
  B)
   specialty done clear
  C)
   departmental                 done clear
  D)
   super done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer22)
  Large scale retailers is/are
  A)
   Departmental stores done clear
  B)
   consumer cooperative stores done clear
  C)
   Chain shops done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer23)
  Which of the following type of large scale retailing sells goods of daily necessity to general public?
  A)
   Departmental store         done clear
  B)
   Multiple shop done clear
  C)
   Super market                 done clear
  D)
   Franchise done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer24)
  Retailing includes
  A)
   financial management done clear
  B)
   manufacturing activity done clear
  C)
   Production done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer25)
  Which of the following is the type of large scale retail trade?
  A)
   Departmental store         done clear
  B)
   Multiple shop done clear
  C)
   Super market                 done clear
  D)
   Consumer store done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer26)
  Which is the function of wholesaler?
  A)
   Selling and buying the products done clear
  B)
   Dividing the goods          done clear
  C)
   Storing done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer27)
  Retailing by manufacturers includes
  A)
   mail order retailing done clear
  B)
   own retail stores done clear
  C)
   House to house selling done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer28)
  Which is type of retailer?
  A)
   Full service retailer          done clear
  B)
   Discount retailer done clear
  C)
   Vending machine           done clear
  D)
   Super market done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer29)
  Which factors influence choice of channel of distribution?
  A)
   Size of order done clear
  B)
   Buyers of product done clear
  C)
   Buying habits of customer done clear
  D)
   Number of potential customer done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer30)
  In which of the following trade a small amount of capital is required?
  A)
   Wholesale                     done clear
  B)
   Retail   done clear
  C)
   Franchise                      done clear
  D)
   All of these done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer31)
  The functions of wholesaler are
  A)
   assembling of goods       done clear
  B)
   distribution of goods done clear
  C)
   financing                       done clear
  D)
   grading done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer32)
   .........is selling final consumer products to householders.
  A)
   Retailing                       done clear
  B)
   Financing done clear
  C)
   Storing                         done clear
  D)
   Producing    done clear
  E)
   Planning done clear
  View Solution play_arrow

• question_answer33)
  Direct marketing is necessary for [SBI PO 2008]
  A)
   having a focused approach marketing done clear
  B)
   boosting sales done clear
  C)
   better customer contacts done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer34)
  Direct marketing means            [SBI Clerk 2009]
  A)
   face to face marketing    done clear
  B)
   melas done clear
  C)
   Seminars                         done clear
  D)
   indoor marketing done clear
  E)
   Online marketing done clear
  View Solution play_arrow

• question_answer35)
  Online marketing is                   [SBI Clerk 2009]
  A)
   Same as face to face marketing done clear
  B)
   easier than traditional marketing done clear
  C)
   boring, as customers are not visible done clear
  D)
   Voluminous task done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer36)
  Telemarketing involves              [SBI Clerk 2009]
  A)
   good communication skills done clear
  B)
   High level of motivation done clear
  C)
   door to door campaigns done clear
  D)
   event management done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer37)
  Retail banking means                [SBI Clerk 2009]
  A)
   retail shopkeepers done clear
  B)
   bank financing to retail traders done clear
  C)
   Same as universal banking done clear
  D)
   giving loans to corporates done clear
  E)
   giving consumer loans to various public done clear
  View Solution play_arrow

• question_answer38)
  Marketing channels mean            [PNB PO 2010]
  A)
   delivery period   done clear
  B)
   delivery time done clear
  C)
   delivery outlets              done clear
  D)
   delivery place done clear
  E)
   All of these done clear
  View Solution play_arrow

• question_answer39)
  For online marketing ...... is the most effective means.                                           [SBI PO 2011]
  A)
   Saving accounts            done clear
  B)
   credit card done clear
  C)
   Housing loans                done clear
  D)
   NRI deposits done clear
  E)
   business accounts done clear
  View Solution play_arrow

• question_answer40)
  Objects of digital marketing are  [SBI PO 2011]
  A)
   Online marketing done clear
  B)
   Cold calling done clear
  C)
   Web designing done clear
  D)
   anticipating the market done clear
  E)
   Outdoor marketing done clear
  View Solution play_arrow

• question_answer41)
  Telemarketing means                  [SBI PO 2011]
  A)
   Selling telephones done clear
  B)
   Sending SMS messages done clear
  C)
   Chatting on the phone done clear
  D)
   marketing through phone calls done clear
  E)
   marketing person done clear
  View Solution play_arrow

• question_answer42)
  Direct marketing means                [SBI PO 2011]
  A)
   advertisements               done clear
  B)
   banners done clear
  C)
   Face-to-face selling         done clear
  D)
   selling by all staff done clear
  E)
   achieving targets done clear
  View Solution play_arrow

• question_answer43)
  Marketing channels means       [SBI Clerk 2012]
  A)
   Outlets from where sales take place done clear
  B)
   channel financing done clear
  C)
   focusing sales on one single group done clear
  D)
   home delivery done clear
  E)
   Courier service done clear
  View Solution play_arrow

• question_answer44)
  Delivery channels means          [SBI Clerk 2012]
  A)
   Place from where the products are sold done clear
  B)
   Courier service                                           done clear
  C)
   distribution agencies done clear
  D)
   delivery time            done clear
  E)
   offsite banking done clear
  View Solution play_arrow

• question_answer45)
  Telemarketing involves
  A)
   Selling credit cards done clear
  B)
   Subscription of books and journals done clear
  C)
   Membership of certain clubs done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
  View Solution play_arrow

• question_answer46)
  Direct marketing means
  A)
   Cold calls                      done clear
  B)
   face-to-face selling done clear
  C)
   fastest transaction          done clear
  D)
   advertisement done clear
  E)
   None of these done clear
  View Solution play_arrow

• question_answer47)
  Wholesalers perform
  A)
   Selling and promoting done clear
  B)
   warehousing                  done clear
  C)
   financing done clear
  D)
   risk bearing                    done clear
  E)
   All of these done clear
  View Solution play_arrow