Banking Marketing Aptitude Introduction to Marketing Question Bank

done Introduction to Marketing Total Questions - 47

• question_answer1)
  The aim of successful marketing is
  A)
   to increase the sale done clear
  B)
   to increase the profit done clear
  C)
   to increase the output of sellers done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer2)
  Which among the following come under 'facilitating' category of marketing functions?
  A)
   Standardising and grading done clear
  B)
   Standardising and grading, financing and risk taking done clear
  C)
   Standardising and grading, financing risk taking, securing market information done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer3)
  Which among the following is the most basic concept underlying marketing?
  A)
   Product done clear
  B)
   Market done clear
  C)
   Needs, wants and demands done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer4)
  The need or want for a particular product becomes a demand, when
  A)
   the product/service is available done clear
  B)
   it is backed by buying power done clear
  C)
   a product represents that particular need done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer5)
  Which among the following is called like blood of business?
  A)
   Marketing                      done clear
  B)
   Product done clear
  C)
   Finance            done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer6)
  Which among the following is included in marketing decisions?
  A)
   Promotion decision         done clear
  B)
   Project cost decision done clear
  C)
   Finance decision done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer7)
  Which among the following is a customer oriented concept?
  A)
   Selling concept  done clear
  B)
   Marketing concept done clear
  C)
   Production concept        done clear
  D)
   All of these done clear
  E)
   None of these done clear
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• question_answer8)
  Social marketing concept is based upon
  A)
   large target market with active buyers done clear
  B)
   Customer satisfaction and customer welfare done clear
  C)
   realisation of maximum profit through service of society done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer9)
  Which among the following may be called a pillar of marketing concept?
  A)
   Customer orientation      done clear
  B)
   Product planning done clear
  C)
   Cost budgeting done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer10)
  Find the true statement.
  A)
   Marketing is a waste of the employee's time done clear
  B)
   Marketing is not required in India due to its vast population done clear
  C)
   Marketing involves additional work done clear
  D)
   Marketing involves team work done clear
  E)
   Marketing is not required today due to IT advancement done clear
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• question_answer11)
  Market information means.
  A)
   Knowledge of shops and bazaars done clear
  B)
   Knowledge of shopping malls done clear
  C)
   Knowledge of customer profile and product mix done clear
  D)
   Knowledge of various languages done clear
  E)
   None of the above done clear
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• question_answer12)
  If marketing is done effectively which of the following is not required?
  A)
   Advertisement   done clear
  B)
   Publicity done clear
  C)
   Market research done clear
  D)
   Market segmentation done clear
  E)
   None of the above done clear
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• question_answer13)
  Profit by customer satisfaction is a tool of
  A)
   Old concept of marketing done clear
  B)
   New concept of marketing done clear
  C)
   Production done clear
  D)
   Price done clear
  E)
   None of the above done clear
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• question_answer14)
  Nature of marketing involves
  A)
   Promotion decision done clear
  B)
   Determination of distribution channel done clear
  C)
   After sale service done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer15)
  Marketing is successful when
  A)
   Demand exceeds supply done clear
  B)
   Supply exceeds demand done clear
  C)
   Salesmen are effectively trained done clear
  D)
   All of the above done clear
  E)
   None of the above done clear
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• question_answer16)
  Marketing is best defined as
  A)
   Facilitating satisfying exchange relationships done clear
  B)
   Distribution of products at lower price to the stores done clear
  C)
   Distribution of products at higher price to the stores done clear
  D)
   Promoting the products done clear
  E)
   Selling the products done clear
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• question_answer17)
  The marketing concept is a way of thinking or a management philosophy that affects
  A)
   Only marketing activities done clear
  B)
   Only the efforts of sales personnel done clear
  C)
   Most efforts of the organization done clear
  D)
   Only customer relationships done clear
  E)
   None of the above done clear
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• question_answer18)
  Aggressive marketing is necessitated due to
  A)
   Globalisation done clear
  B)
   Increased competition done clear
  C)
   Increased production done clear
  D)
   Increased job opportunities done clear
  E)
   All of the above done clear
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• question_answer19)
  The exchange concept of marketing takes place between ......... and......... 
  A)
   Seller, buyer      done clear
  B)
   Customer, consumer done clear
  C)
   Consumer, buyer done clear
  D)
   Buyer, purchaser done clear
  E)
   None of the above done clear
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• question_answer20)
  Marketing stress is on needs of the buyer, whereas selling stress on the need of
  A)
   Mark    et                      done clear
  B)
   Seller done clear
  C)
   Product            done clear
  D)
   Consumer done clear
  E)
   None of the above done clear
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• question_answer21)
  Marketing research involves
  A)
   Collection of facts done clear
  B)
   Analysis of facts done clear
  C)
   Gathering records done clear
  D)
   Developing suitable marketing strategies done clear
  E)
   All of the above done clear
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• question_answer22)
  Which of the following is/are the marketing concepts?
  A)
   Exchange concept          done clear
  B)
   Production concept done clear
  C)
   Product concept done clear
  D)
   Sales concept done clear
  E)
   All of the above done clear
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• question_answer23)
  Which of the following is/are function of marketing?
  A)
   Marketing research done clear
  B)
   Product planning done clear
  C)
   Buying and assembling done clear
  D)
   Branding and packaging done clear
  E)
   All of the above done clear
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• question_answer24)
  Which of the following is the function of promotional activities?
  A)
   To motivate the customer to buy the product done clear
  B)
   To sell the goods to the customers done clear
  C)
   To fix the price of the product done clear
  D)
   To store the unsold goods done clear
  E)
   To produce, more goods done clear
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• question_answer25)
  Marketing involves earning profit through maximisation of
  A)
   sales                             done clear
  B)
   Production done clear
  C)
   Expansion                     done clear
  D)
   customer's satisfaction done clear
  E)
   None of the above done clear
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• question_answer26)
  Selling involves earning profit through maximisation of
  A)
   Sales                            done clear
  B)
   profit done clear
  C)
   Marketing         done clear
  D)
   production done clear
  E)
   None of these done clear
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• question_answer27)
  In marketing, the consumer is king, whereas in selling ..,..,........ is king.
  A)
   Product                        done clear
  B)
   production done clear
  C)
   Promotion                     done clear
  D)
   customer done clear
  E)
   None of the above done clear
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• question_answer28)
  Which of the. Following is/are objective of marketing?
  A)
   Satisfying customers done clear
  B)
   Increasing demand done clear
  C)
   Creating goodwill for the organisation done clear
  D)
   Providing better quality products done clear
  E)
   All of the above done clear
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• question_answer29)
  Understand marketing as
  A)
   Only selling done clear
  B)
   Meeting   human   and social   needs profitably done clear
  C)
   to focus on customer done clear
  D)
   to focus only on producing done clear
  E)
   Both (b) and (c) done clear
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• question_answer30)
  Marketing is                          [SBI Clerk 2008]
  A)
   Consumer oriented         done clear
  B)
   Competitors oriented done clear
  C)
   Producer oriented done clear
  D)
   Both (a) and (b) done clear
  E)
   Both (b) and (c) done clear
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• question_answer31)
  Proper marketing requires        [SBI Clerk 2008]
  A)
   Planning                       done clear
  B)
   Sympathy done clear
  C)
   Knowledge of products done clear
  D)
   Both (a) and (b) done clear
  E)
   Both (a) and (c) done clear
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• question_answer32)
  In marketing, it is necessary to identify [SBI Clerk 2008]
  A)
   Potential sellers done clear
  B)
   Potential products and services done clear
  C)
   key existing and potential customers done clear
  D)
   Both (a) and (b) done clear
  E)
   All of the above done clear
  View Solution play_arrow

• question_answer33)
  Marketing is influenced by        [SBI Clerk 2009]
  A)
   Product demand            done clear
  B)
   Public state done clear
  C)
   Buyer behaviour            done clear
  D)
   Brand image done clear
  E)
   All of the above done clear
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• question_answer34)
  The sale aim of marketing is to [SBI clerk 2010]
  A)
   Increase sales done clear
  B)
   Increase the number of employees done clear
  C)
   Increases profits done clear
  D)
   Increases production done clear
  E)
   All of the above done clear
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• question_answer35)
  The ultimate aim of marketing is to provide [SBI Clerk 2011]
  A)
   More business to the company done clear
  B)
   More profit         done clear
  C)
   More staff done clear
  D)
   More production   done clear
  E)
   More products done clear
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• question_answer36)
  Selling process includes             [SBI Clerk 2011]
  A)
   Publicity done clear
  B)
   Lead generation done clear
  C)
   Cross country contacts done clear
  D)
   Product designing done clear
  E)
   Product redesigning done clear
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• question_answer37)
  Marketing strategy means         [SBI Clerk 2011]
  A)
   Idea for further income done clear
  B)
   Old techniques of sales done clear
  C)
   Ways to improve marketing activities done clear
  D)
   Ways to increase production done clear
  E)
   Networking done clear
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• question_answer38)
  Product design is a. function of [SBI Clerk 2011]
  A)
   Front office staff done clear
  B)
   back office staff done clear
  C)
   Management done clear
  D)
   Marketing and. research, team done clear
  E)
   Loan section done clear
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• question_answer39)
  Marketing has taken a prominent position during the last decade due to                [SBI Clerk 2012]
  A)
   Increased, competition done clear
  B)
   Better literacy rate done clear
  C)
   Foreign compulsions done clear
  D)
   Government instructions done clear
  E)
   Reserve Bank of India Policy guidelines done clear
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• question_answer40)
  Marketing is definitely required when [SBI Clerk 2012]
  A)
   Demand exceeds supply     done clear
  B)
   Supply exceeds demand done clear
  C)
   Supply equals demand done clear
  D)
   Staff is in excess done clear
  E)
   There is no monopoly done clear
  View Solution play_arrow

• question_answer41)
  The traditional marketing style involves
  A)
   door-to-door campaigns done clear
  B)
   Print marketing done clear
  C)
   Telemarketing done clear
  D)
   SMS campaigns done clear
  E)
   Virtual marketing done clear
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• question_answer42)
  The task of marketing involves [SBI Clerk 2012]
  A)
   Opening new branches done clear
  B)
   Buying a company done clear
  C)
   Selling a company done clear
  D)
   Selling products and services of company done clear
  E)
   Mergers done clear
  View Solution play_arrow

• question_answer43)
  Selling is                        [SBI Clerk 2012, 09]
  A)
   Same as marketing done clear
  B)
   More than marketing done clear
  C)
   Offering discounts done clear
  D)
   A sub-function of marketing done clear
  E)
   Nothing to do with marketing done clear
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• question_answer44)
  Marketing is the function of      [SBI Clerk 2012]
  A)
   Only sales persons done clear
  B)
   Only counter staff done clear
  C)
   Only qualified persons done clear
  D)
   Top bosses done clear
  E)
   a collective function of all staff done clear
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• question_answer45)
  The sale aim of marketing is to [SBI Clerk 2012]
  A)
   Improve the balance sheet figures done clear
  B)
   Increase recruitment done clear
  C)
   Increase profits done clear
  D)
   Increase production done clear
  E)
   Increase branch network done clear
  View Solution play_arrow

• question_answer46)
  Cross selling' means [SBI clerk 2012]
  A)
   Selling to enemies done clear
  B)
   Selling new products done clear
  C)
   Reversal of a sale done clear
  D)
   Selling other products to existing customers done clear
  E)
   Public relations done clear
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• question_answer47)
  Marketing opportunities means
  A)
   availability of sales persons done clear
  B)
   availability of data done clear
  C)
   new product launching done clear
  D)
   Scope for marketing done clear
  E)
   Evaluation of performance done clear
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