question_answer1) Service marketing is the same as [SBI Clerk 2012]
A) relationship marketing done clear
B) transaction marketing done clear
C) Passive marketing done clear
D) Internal marketing done clear
E) Instant marketing done clear
View Solution play_arrowquestion_answer2) The target market for debit cards is [SBI PO 2013]
A) all existing account-holders done clear
B) all agriculturists done clear
C) all DSAs done clear
D) all vendors done clear
E) all outsourced agents done clear
View Solution play_arrowA) Production of quality product done clear
B) advertisement campaign done clear
C) Customer satisfaction done clear
D) Sale of the product done clear
E) exchange of money done clear
View Solution play_arrowquestion_answer4) A call in marketing means
A) to phone the customers done clear
B) to visit the customers done clear
C) to visit the marketing site done clear
D) to call on prospective customer done clear
E) None of the above done clear
View Solution play_arrowquestion_answer5) Service marketing implies selling of [SBI Clerk 2012]
A) only goods done clear
B) only services done clear
C) web servers done clear
D) various commodities done clear
E) goods and services done clear
View Solution play_arrowquestion_answer6) KYC means [SBI Clerk 2012]
A) Keep Your Customers Cool done clear
B) Keep Your Credit Car done clear
C) Know Your Customers done clear
D) Keep Your Cool done clear
E) Know Your Credits done clear
View Solution play_arrowquestion_answer7) Customer retention can be ensured by [SBI Clerk 2012]
A) offering freebies done clear
B) Offering loans at low rates done clear
C) Catchy slogans done clear
D) giving incentives done clear
E) Personalized services done clear
View Solution play_arrowquestion_answer8) Profit by customer satisfaction is a tool of
A) Old concept of marketing done clear
B) new concept of marketing done clear
C) Production done clear
D) Price done clear
E) None of the above done clear
View Solution play_arrowA) Cross selling done clear
B) forward selling done clear
C) Marketing done clear
D) channel marketing done clear
E) Upselling done clear
View Solution play_arrowquestion_answer10) EMI is a marketing tool if [SBI Clerk 2012]
A) it is very high done clear
B) it is very low done clear
C) it is increasing done clear
D) it is fluctuating done clear
E) it has no role as a marketing tool done clear
View Solution play_arrowquestion_answer11) Motivation in marketing means [SBI Clerk 2012]
A) Inspiring sales persons to talk more done clear
B) Inspiring sales persons to sell more done clear
C) Inspiring counter staff to talk more done clear
D) market size done clear
E) market place done clear
View Solution play_arrowquestion_answer12) Good customer service is an extended arm of [SBI Clerk 2012]
A) Service marketing done clear
B) web marketing done clear
C) Process marketing done clear
D) Indirect marketing done clear
E) Internal marketing done clear
View Solution play_arrowquestion_answer13) Modem methods of marketing include
A) Publicity on the net done clear
B) advertisement on the net done clear
C) Soliciting business through E-mails done clear
D) telemarketing done clear
E) All of the above done clear
View Solution play_arrowquestion_answer14) Transaction marketing involves selling of [SBI Clerk 2012]
A) mere goods done clear
B) mere services done clear
C) Ideas and thoughts done clear
D) repair work done clear
E) After-sales service done clear
View Solution play_arrowquestion_answer15) SME means [SBI Clerk 2012]
A) Selling and Marketing Employees done clear
B) Sales and Margers of Entities done clear
C) Small and Micro Entities done clear
D) Small and Medium Enterprises done clear
E) Sales performance Measurement Program done clear
View Solution play_arrowA) data warehousing done clear
B) data base done clear
C) data mining done clear
D) data building done clear
E) data matching done clear
View Solution play_arrowquestion_answer17) Financial inclusion means [SBI Clerk 2012]
A) financial statements done clear
B) financial data done clear
C) wholesale banking done clear
D) retail banking done clear
E) bringing all poor people under banking net done clear
View Solution play_arrowquestion_answer18) Find the correct sentence. [SBI Clerk 2012]
A) KYC norms are not applicable for financial inclusion done clear
B) loans can be granted to students at two rate of interest done clear
C) Home loans are not useful for public done clear
D) NRI customers are not profitable customers done clear
E) Online marketing is very costly done clear
View Solution play_arrowquestion_answer19) Margin contribution in the case of a loan account, means [SBI Clerk 2012]
A) money paid by bank to borrower done clear
B) Same as EMI done clear
C) borrower's own contribution for the venture done clear
D) Stamp duty done clear
E) registration charges done clear
View Solution play_arrowquestion_answer20) Global marketing is a result of
A) domestic charge done clear
B) globalisation done clear
C) Privatization done clear
D) All of these done clear
E) None of these done clear
View Solution play_arrowA) Online marketing done clear
B) cross-selling done clear
C) telemarketing done clear
D) Carpet bombing done clear
E) road-shows done clear
View Solution play_arrowquestion_answer22) Digital marketing is the same as [SBI Clerk 2012]
A) Online marketing done clear
B) cross-selling done clear
C) website designing done clear
D) road-shows done clear
E) Door-to-door marketing done clear
View Solution play_arrowquestion_answer23) Telemarketing means [SBI Clerk 2011]
A) selling telephones done clear
B) Sending SMS messages done clear
C) Chatting on the phone done clear
D) marketing through phone calls done clear
E) marketing in. person done clear
View Solution play_arrowquestion_answer24) Savings accounts can be opened by [SBI Clerk 2012]
A) all individuals fulfilling KYC norms done clear
B) all tax payers only done clear
C) all individuals above the age of 18 done clear
D) all businessmen only done clear
E) all students below the age of 18 done clear
View Solution play_arrowquestion_answer25) In a savings account, money can be deposited on [SBI Clerk 2012]
A) monthly basis done clear
B) as per the convenience of the depositor done clear
C) annual basis done clear
D) in one lumpsum done clear
E) quarterly basis done clear
View Solution play_arrowquestion_answer26) Standard marketing practices include [SBI Clerk 2012]
A) poaching done clear
B) Unhealthy competition done clear
C) lowering the selling price done clear
D) unhealthy discount schemes done clear
E) Phishing done clear
View Solution play_arrowquestion_answer27) Aggressive marketing is necessitated due to [SBI Clerk 2012]
A) Globalisation done clear
B) Increased competition done clear
C) Increased production done clear
D) Increased job opportunities done clear
E) Increased staff done clear
View Solution play_arrowquestion_answer28) Customization results in [SBI Clerk 2012]
A) Customer exit done clear
B) Customer retention done clear
C) Customer complaints done clear
D) better balance sheet figures done clear
E) better technology done clear
View Solution play_arrowquestion_answer29) Online marketing is mostly useful for marketing of [SBI Clerk 2011]
A) Savings accounts done clear
B) Credit cards done clear
C) home loans done clear
D) NRI deposits done clear
E) business accounts done clear
View Solution play_arrowquestion_answer30) 'USP' in marketing means [SBI Clerk 2012]
A) Unique Selling Practices done clear
B) Uniform Selling Practices done clear
C) United Sales Persons done clear
D) Unique Selling Proposition done clear
E) Useful Sales Person done clear
View Solution play_arrowquestion_answer31) Mutual funds investments can be effectively canvassed among [SBI Clerk 2011]
A) Only salaried persons done clear
B) Students availing education loans done clear
C) HNI customers done clear
D) Sunrise industries done clear
E) poor farmers done clear
View Solution play_arrowquestion_answer32) Leads for canvassing home loan accounts can be obtained from [SBI Clerk 2012]
A) builders done clear
B) Individuals building one's own house done clear
C) audit departments done clear
D) brick manufacturers done clear
E) Cement suppliers done clear
View Solution play_arrowquestion_answer33) Internet banking can be popularized by way of [SBI Clerk 2012]
A) reduced prices done clear
B) higher prices done clear
C) wide area network done clear
D) better technology done clear
E) more ATMs done clear
View Solution play_arrowquestion_answer34) The target group for an ATM-cum-Debit Card is [SBI Clerk 2012]
A) all primary school children done clear
B) all prisoners done clear
C) firms done clear
D) all existing and prospective customers done clear
E) Other bank's customers done clear
View Solution play_arrowquestion_answer35) Bank marketing means [SBI Clerk 2008]
A) Selling of banks done clear
B) buying of banks done clear
C) merger of banks done clear
D) Selling bank's products and services done clear
E) Selling various items in banks done clear
View Solution play_arrowquestion_answer36) The type of marketing involved in banks [SBI Clerk 2012]
A) transaction marketing done clear
B) Service marketing done clear
C) Commodity marketing done clear
D) ruthless marketing done clear
E) Indifferent marketing done clear
View Solution play_arrowquestion_answer37) The USP of a current account is [SBI Clerk 2012]
A) no restrictions of transactions done clear
B) low TDS done clear
C) high minimum balance done clear
D) high interest payable done clear
E) no need for KYC norms fulfillment done clear
View Solution play_arrow
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