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question_answer1)
Characteristics of introduction stage of PLC is
A)
Lower demand done
clear
B)
limited customer done
clear
C)
Low growth rate in demand done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer2)
The goods which are used for their production are called [SBI Clerk 2008]
A)
durable goods done
clear
B)
market goods done
clear
C)
derived goods done
clear
D)
consumer goods done
clear
E)
Capital goods done
clear
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question_answer3)
The importance of product life cycle includes
A)
help in promotional decision done
clear
B)
help in product control done
clear
C)
facilitates sales forecasting done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer4)
In introduction stage of 'PLC',
A)
Advertisement is required done
clear
B)
Sales promotion is required done
clear
C)
research and development is required done
clear
D)
Both (a) and (b) done
clear
E)
None of the above done
clear
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question_answer5)
Which of the following is not the product line policy?
A)
Contraction of product mix done
clear
B)
Development of new uses for existing products done
clear
C)
Alteration of existing products done
clear
D)
Costing done
clear
E)
None of the above done
clear
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question_answer6)
'PLC' stands for
A)
Product Life Cycle done
clear
B)
Product Life Cost done
clear
C)
Product Long Cost done
clear
D)
Price Long Cost done
clear
E)
None of these done
clear
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question_answer7)
Which of the following is the birth stage of product life cycle?
A)
Research and development of price done
clear
B)
Production development stage done
clear
C)
Introduction stage done
clear
D)
Production done
clear
E)
All of the above done
clear
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question_answer8)
In the case of such goods where consumer normally compares price, quality delivery, etc. are called [SBI Clerk 2008]
A)
Shopping goods done
clear
B)
Speciality goods done
clear
C)
Staple goods done
clear
D)
Derived demand done
clear
E)
Luxury goods done
clear
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question_answer9)
Product planning means
A)
the act of making out and supervising the search, screening, development and comer-cialisation of new products done
clear
B)
innovation of company done
clear
C)
Pricing done
clear
D)
Selling done
clear
E)
marketing done
clear
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question_answer10)
A fashion is always based on
A)
Product or service pricing method done
clear
B)
Some style done
clear
C)
cost done
clear
D)
brand done
clear
E)
sales done
clear
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question_answer11)
Product development includes
A)
guarantee and condition of the product done
clear
B)
branding done
clear
C)
packaging done
clear
D)
Labeling done
clear
E)
All of these done
clear
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question_answer12)
Which of the following is the reason for product innovation?
A)
Competition and market change done
clear
B)
Market strategy done
clear
C)
Risk done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer13)
Which among the following is not an example of convenience goods? [SBI Clerk 2008]
A)
Tea done
clear
B)
Coffee done
clear
C)
Soap done
clear
D)
Tooth paste done
clear
E)
Umbrella in rainy season done
clear
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question_answer14)
Which of the following is the life span of product?
A)
Product mix done
clear
B)
Product life cycle done
clear
C)
Product planning done
clear
D)
Product development done
clear
E)
None of these done
clear
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question_answer15)
According to whom, "The product life cycle is an attempt to recognise distinct stages in the sales history of the product"?
A)
Arch Paton done
clear
B)
Philip Kotler done
clear
C)
Stanton done
clear
D)
Bartle done
clear
E)
None of these done
clear
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question_answer16)
The product life cycle includes
A)
introduction stage done
clear
B)
growth stage done
clear
C)
maturity stage done
clear
D)
decline stage done
clear
E)
All of these done
clear
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question_answer17)
Which of the following is the feature of introduction stage of product life cycle?
A)
Low sales done
clear
B)
High production cost done
clear
C)
Low profit done
clear
D)
Few competitors done
clear
E)
All of these done
clear
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question_answer18)
The stages of the product life cycle in chronological order is
A)
Introduction, growth, maturity, decline done
clear
B)
Introduction, growth, maturity, stagnation, decline done
clear
C)
Introduction, maturity decline done
clear
D)
Introduction, maturity, stagnation decline done
clear
E)
All of the above done
clear
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question_answer19)
Which of the following is the feature of growth stage of product life cycle?
A)
Increase in sales done
clear
B)
Reduced cost done
clear
C)
Profit rises done
clear
D)
All of these done
clear
E)
None of these done
clear
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question_answer20)
Which of the following is the alarming feature of maturity stage of the product life cycle?
A)
Sales continue to grow done
clear
B)
Costs continue to rise done
clear
C)
Profits start to decline done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer21)
Which of the following is the feature of decline stage of the product life cycle?
A)
A down turn in the market done
clear
B)
Profit margins low done
clear
C)
Severe competition done
clear
D)
All of the above done
clear
E)
None of the above done
clear
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question_answer22)
What are the two ways by which a company can obtain new products?
A)
New product development and acquisition done
clear
B)
Market mix modification and research and development. done
clear
C)
Internal development and merger done
clear
D)
Service development and product extension done
clear
E)
Line extension and brand management done
clear
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question_answer23)
Which of the following is not a stage in product life cycle?
A)
Introduction done
clear
B)
Peak done
clear
C)
Growth done
clear
D)
Maturity done
clear
E)
None of these done
clear
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question_answer24)
In which of the following stages of the product life cycle, sale's growth starts to slow down?
A)
Maturity stage done
clear
B)
Growth stage done
clear
C)
Decline stage done
clear
D)
Introduction stage done
clear
E)
None of these done
clear
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question_answer25)
During which stage of new product development does the firm consider profitability?
A)
Business analysis done
clear
B)
Product development done
clear
C)
Idea generation done
clear
D)
Testing done
clear
E)
None of the above done
clear
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question_answer26)
Electrical goods such as TVs, videos, stereo systems, etc. used for home entertainment are knows as [SBI Clerk 2012]
A)
White goods done
clear
B)
green goods done
clear
C)
red goods done
clear
D)
blue goods done
clear
E)
brown goods done
clear
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question_answer27)
Which of the following is/are major steps in the development of new product?
A)
Test marketing done
clear
B)
Business analysis done
clear
C)
Idea generation done
clear
D)
Screening done
clear
E)
All of these done
clear
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question_answer28)
A phase out approach can be best described as
A)
a decline of product done
clear
B)
immediately dropping the product from the product mix done
clear
C)
Stopping the production done
clear
D)
development of new product done
clear
E)
None of the above done
clear
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question_answer29)
Price strategies become more mixed daring the ......... stage of the PLC.
A)
maturity done
clear
B)
growth done
clear
C)
Introduction done
clear
D)
decline done
clear
E)
None of these done
clear
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question_answer30)
The decline stage of PLC can also be termed as
A)
Peak stage done
clear
B)
saturation stage done
clear
C)
Cut-off stage done
clear
D)
break-even stage done
clear
E)
None of these done
clear
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question_answer31)
Which of the following growth strategies focuses on developing new products for a company's existing markets?
A)
Product diversification done
clear
B)
Product development done
clear
C)
Market penetration done
clear
D)
Market segmentation done
clear
E)
None of the above done
clear
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question_answer32)
Increasing profits will most likely occur at which stage of the PLC?
A)
Introduction done
clear
B)
Growth done
clear
C)
Product development done
clear
D)
Decline done
clear
E)
Maturity done
clear
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question_answer33)
In which of the following stages of PLC, there is little or no competition in the market?
A)
Introduction done
clear
B)
Growth done
clear
C)
Maturity done
clear
D)
Decline done
clear
E)
None of these done
clear
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question_answer34)
In which of the following stages of PLC, sales volume is at the peak?
A)
Introduction stage done
clear
B)
Maturity stage done
clear
C)
Growth stage done
clear
D)
Decline stage done
clear
E)
Peak stage done
clear
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question_answer35)
Product deletion may be defined as
A)
an immediate termination of the product done
clear
B)
happening only with convenience items done
clear
C)
happening only with costly items done
clear
D)
Sometimes may be opposed by the management done
clear
E)
None of the above done
clear
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question_answer36)
In which of the following stages of PLC, costs become high and detrimental?
A)
Introduction done
clear
B)
Growth done
clear
C)
Maturity done
clear
D)
Decline done
clear
E)
None of these done
clear
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question_answer37)
What are the major reasons for sales decline in the final stage of product life cycle?
A)
Technological advances done
clear
B)
Shifts in consumer tastes done
clear
C)
Increased domestic and foreign competition done
clear
D)
Both (a) and (b) done
clear
E)
All of the above done
clear
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question_answer38)
Which stage in the product life cycle normally lasts longer than other stages?
A)
Maturity done
clear
B)
Decline done
clear
C)
Introduction done
clear
D)
Phase in done
clear
E)
Growth done
clear
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question_answer39)
In which of the following stages of product life cycle, costs are very high?
A)
Introduction done
clear
B)
Growth done
clear
C)
Maturity done
clear
D)
Decline done
clear
E)
None of these done
clear
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question_answer40)
What are the two by which a company can obtain new products?
A)
New product development and acquisition done
clear
B)
Market mix modification and research and development done
clear
C)
Internal development and merger done
clear
D)
Service development and product extension done
clear
E)
Line extension and brand management done
clear
View Solution play_arrow