Banking Marketing Aptitude Product Life Cycle (PLC) Question Bank

done Prouduct Life cycle Total Questions - 14

• question_answer1)
  PLC stands for
  A)
  Product life cycle done clear
  B)
  Price life cost done clear
  C)
  Product long cost            done clear
  D)
   Price long cost done clear
  View Solution play_arrow

• question_answer2)
  Physical features of a product are
  A)
  Color and size of product done clear
  B)
  Packaging            done clear
  C)
  Brand                    done clear
  D)
  All of these done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer3)
  Product is are
  A)
  Non-durable       done clear
  B)
  Durable                     done clear
  C)
  Intangible                       done clear
  D)
  All of these done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer4)
  An organization should be
  A)
  Consumer oriented          done clear
  B)
  Product oriented done clear
  C)
  Profit oriented                   done clear
  D)
  all of these                  done clear
  E)
  None of these   done clear
  View Solution play_arrow

• question_answer5)
                                               In the introduction stage of "TLC"
  A)
  Advertisement is required, done clear
  B)
  Sales promotion is required. done clear
  C)
  R and D is required, done clear
  D)
  Both a and b done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer6)
  An augmented benefits aspect is/are
  A)
  Maintenance of product or services done clear
  B)
  Establishment      done clear
  C)
  Replacement done clear
  D)
  All of these  done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer7)
  Assembly industry is related to
  A)
  Main or primary parts done clear
  B)
  Component parts done clear
  C)
  Production done clear
  D)
  Finance done clear
  E)
  Insurance done clear
  View Solution play_arrow

• question_answer8)
  Product simplification is required due to
  A)
  Uses of special plant        done clear
  B)
  Cost reduction done clear
  C)
  Effective marketing          done clear
  D)
  All of these done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer9)
  Which of the following is the birth stage of PLC?
  A)
  Research and development of price done clear
  B)
  Production development stage done clear
  C)
  Introduction stage done clear
  D)
  Production            done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer10)
  Which of the following is the product test concept?
  A)
  Product development research done clear
  B)
  Product pricing research done clear
  C)
  Product concept testing done clear
  D)
  All of these done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer11)
  More number of conversion indicates?                                                                                                                                                             [SBI Clerk 2009]
  A)
  More sales done clear
  B)
  More purchases done clear
  C)
  More staff                        done clear
  D)
  more products done clear
  E)
  More technological progress   done clear
  View Solution play_arrow

• question_answer12)
                      Market penetration connotes?
  A)
  Cornering a wide area of the market for sales done clear
  B)
  Entering the buyers house done clear
  C)
  Entering the sellers house done clear
  D)
  Entering all shops and business house done clear
  E)
  All of the above done clear
  View Solution play_arrow

• question_answer13)
  Market penetration can be possible through?                                                                                                                                                             [SBI Clerk 2009]
  A)
  More calls to the same buyers done clear
  B)
  More calls too many buyers done clear
  C)
  Surrogate marketing      done clear
  D)
  Alternate marketing done clear
  E)
  All of the above    done clear
  View Solution play_arrow

• question_answer14)
                                 When a company launches a new product?? stage of product life cycle could be the most expensive for the  company
  A)
  Growth done clear
  B)
  Introduction done clear
  C)
  Decline done clear
  D)
  Maturity done clear
  View Solution play_arrow