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Banking Marketing Aptitude Consumer Behaviour Question Bank Consumer Behaviour

  • question_answer
     Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?

    A)  Need recognition > Information search > Evaluation > Decision > Post purchase evaluation

    B)  Need recognition > Evaluation > Information search > Decision > Post purchase evaluation

    C)  Information search > Need recognition > Evaluation > Decision > Post purchase evaluation

    D)  All of the above

    E)  None of the above

    Correct Answer: A

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