question_answer

Case study 2

The retail sector of Indian economy is categorized into two segments such as organized retail sector and unorganized retail sector. The latter holds larger share of the retail market.

The key drives of the growth in retail consumption in India are basically

(i) Clothes, Textile & Fashion Accessories

(ii) Food, Grocery & General Merchandise

The top 10 companies which have the most shares in organized retail market of India are:

Name of holding company	Prime Banners
Pantaloon Retail	Pantaloons, Central, Brand Factory, Ezone, Home town, Planet sports, Bigbazar, Foodbazar, KB's Fair Price Shop
K Raheja Group	Shoppers stop, Crossword, Inorbit, Hyper city
Tata Group	Croma, Landmark, Poltrona Frau Group Design Center, Star Bazaar, Tashi, Westside
RPG Group	Spencer's, Books and Beyond, Music world
Landmark Group	Centre point, Baby shop, Splash, Shoe Mart, Lifestyle, Beauty bay, Iconic, Q Home Decor, Candelite, Max, Shoexpress, Emax, Lifestyle Department Stores, SPAR hypermarkets, Landmark International, Footwear Division
Parimal Group	Piramyd Megastore, Piramyd Supermarket, Jamin
Reliance	Reliance Fresh, Reliance Trends, Reliance Foot Print, Reliance Digital
AV Birla Group	More

Organized retail that has arrived in different formats as follows;

(a) Hyper markets

(b) Cash and Carry

(c) Supermarkets

(d) Discount Stores

(e) Department Stores

(f) Convenience Stores

(g) Neighborhood stores

(h) MBO (Multi-Brand Outlets)

Organized retailing in India has been largely explored in urban or in metro cities. It's largely successful in NCR and Mumbai Region and major parts of southern portion of India. The entry of Malls, the largest form of organized retailing, which are located mainly in metro cities, in proximity to urban outskirts turned out to be a catalyst for organized retailing.

Source: https://w.w.w.dartconsulting.co.in/market-news/top-10-retail-chains-in-india-success-stories-of-organized-retailing-and-stories-of-organised-retail-failure-in-india/

 

Q.2      Give three features of this type of organization.

Answer:

Ans,     Three features of chain stores are as under:

(a) Central ownership and control: Multiple shops or chain stores are operated under the single management, control and ownership of central business firm. Such stores are operated in different parts of cities, regions and country. Sales managers are appointed to each store and given responsibility to handle their respective store strictly abiding by the central policy and direction.

(b) Uniformity in price and cash sales: Same or uniform price is fixed for same type of goods in multiple shops at different places. Goods are sold for hand cash.

(c) Limited range of products: All the multiple shops operated in different places sell only one type or limited types of products. The products sold out by all these shops are same in quality, quantity, shape, size etc.