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Case Study 4

Super markets are large retailing business units selling variety of consumer goods under one roof. They operated on low margin and have self-service facility. Generally these are located in shopping centres. Goods are kept in such a way that consumer can see all that is available and choose what he wants. They take a trolley, pick up what they like, put it in the trolley, go to cash counter, pay and take their goods after showing bill to the guard.

These generally operate like departmental stores but unlike departmental stores, they do not provide services like free home delivery, credit facilities, etc. they generally also not hire any sales staff to promote sales.

   

Q.2      Differentiate between super market and departmental store.

Answer:

Ans.     Difference between super market and departmental store

(a) Definition: A department store is a large retail store offering a variety of merchandise and services and organized in separate departments. Supermarket is a large self-service retail market that sells food and household goods.

(b) Size: Departmental stores are larger than supermarkets. Although supermarkets are large stores, they are typically smaller than departmental stores.

(c) Products: Departmental stores stock a variety of products. Supermarkets do not usually stock clothing, jewelry, and hardware.

(d) Ownership: Departmental stores are not typically owned by corporate chains. Supermarkets are owned by corporate chains.