question_answer

  Explain the importance of means of communication in modern times. How are personal communication different from mass communication. Explain four points of distinction.                                          [AI 2005 C]

Answer:

Importance of means of communication in modern times:

(i) It is an essential requirement of human life.

(ii) No one can live without interacting with others.

(iii) Various means of transport and communication have reduced distances, bringing the world closer.

(iv) Today we are living in the age of communication using telephone, television, films, computers, internets.

(v) Even books, magazines and newspapers are the important means of communications.

Difference between personal and mass communication Refer to Ans. 19  (3 Marks)