Banking Marketing Aptitude Marketing Environment Question Bank Marketing Environment

  • question_answer
    A method of comparing the internal capabilities of an organisation with the demands and challenges of its external environment is referred to as

    A)  SHOT analysis 

    B)  SWOT analysis

    C)  stakeholder analysis       

    D)  shareholder analysis

    E)  Both '3' and '4'

    Correct Answer: B


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