question_answer

A multi-stage approach to product pricing in a firm involves considerations for setting the price as follows:

I. Selection of firm's objective

II. Composition of marketing-mix

III. Selection of target market

IV. Selection of pricing policy and strategy

Choose the correct sequence.

A)  \[iv\to ii\to i\to iii\]

B) \[iii\to i\to ii\to iv\]

C) \[ii\to iv\to iii\to i\]

D) \[i\to iii\to ii\to iv\]  

E)  None of these