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Banking General Awareness Marketing in Banking Question Bank Previous Years Questions - Marketing in Banking

  • question_answer
    The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is called____.                       [SBI 2015]

    A)  Mass Marketing

    B)  Market segmentation

    C)  Market targeting

    D)  Market positioning

    E)  None of these

    Correct Answer: C

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