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Banking Marketing Aptitude Pricing Question Bank Pricing

  • question_answer
    The maximum selling price that a firm can sustain for a product is determined by

    A)  competitor's prices

    B)  what it costs to produce competitor's prices

    C)  Competitive parity

    D)  what customers are prepared to pay for it

    E)  Both (a) and (b)

    Correct Answer: D

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