Banking Marketing Aptitude Pricing Question Bank Pricing

  • question_answer
    Which of the following factor (s) leads to less price sensitivity?

    A)  The product is more distinctive

    B)  Buyers are less aware of substitutes

    C)  Buyers cannot easily compare the quality of substitutes

    D)  The expenditure is a smaller part of the buyer's total income

    E)  All of the above

    Correct Answer: E


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