2. Questions Bank
  3. Banking
  4. Marketing Aptitude
  5. Product Life Cycle (PLC)

Banking Marketing Aptitude Product Life Cycle (PLC) Question Bank Product Life Cycle (PLC)

  • question_answer
    According to whom, "The product life cycle is an attempt to recognise distinct stages in the sales history of the product"?

    A)  Arch Paton                  

    B)  Philip Kotler

    C)  Stanton          

    D)  Bartle

    E)  None of these

    Correct Answer: B

You need to login to perform this action.
You will be redirected in 3 sec spinner