Answer:
Ans. Behaviourists Approach of Personality: This theory of personality was originally developed by J.B. Watson, an American psychologist. This approach does not give importance to the internal dynamics, i.e., intrapsychic conflicts of behaviour. Behaviourist believed in data which is definable, observable and measurable. They studied only the overt manifestation of behaviour. They focus on learning of stimulus-response connections and their reinforcement. According to behaviourists, response is the structural unit of personality. The response which is positively reinforced, i.e., satisfies the needs is repeated again and again and thus becomes a habit. Personality is simply a bundle of habits. Personality is not biologically determined, it is learnt and acquired through experience. This learning occurs through Pavlov's Classical Conditioning, Skinner's Operant Conditioning and Bandura's Observational Learning.
You need to login to perform this action.
You will be redirected in
3 sec
