question_answer

How Kelman has classified social influences?

Answer:

Ans.     According to Kelmans following are the social influences:

Compliance: A form of social influence in which one person attempts to influence another in order to get them comply with a request.

1.         Identification:

A type of social influence which is brought about by a person’s desire to be like another person or to be a part of a particular group.

It may not give us rewards but it is satisfying to be like those with whom we are identifying.

This is identity seeking or agreement seeking social influence.

2.         Internalization:

It is a type of social influence which is born out of desire to be right in our values and opinions.

If we consider another person as trustworthy and also of good judgment, then we are more likely to accept their opinion and values and to integrate them into our own.

It is information-seeking social influence.