Teaching Business Studies Marketing Question Bank

done MCQ - Marketing Total Questions - 111

• question_answer1)
  ............is the very essence of marketing.
  A)
   Research                                   done clear
  B)
   Customer focus done clear
  C)
                      Demand                                   done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer2)
  Which concept of marketing is/are customer oriented?
  A)
   Old concept of marketing done clear
  B)
                      Modern concept of marketing done clear
  C)
                      Entity concept of business done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer3)
  Modem concept of marketing consists of
  A)
   Responsibility                            done clear
  B)
   decision done clear
  C)
                      Coordination                             done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer4)
  Marketing is often considered synonymous with
  A)
   Selling                                      done clear
  B)
   advertising done clear
  C)
                      Sales promotion                         done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer5)
  Marketing is
  A)
   Qualitative process                     done clear
  B)
                      Logical process done clear
  C)
                      Mathematical process done clear
  D)
                      Managerial process done clear
  View Solution play_arrow

• question_answer6)
  Match the following

  List I		List II
  A.	Product concept	1.	Marketing myopia
  B.	Production concept	2.	Mass production and distribution
  C.	Marketing concept	3.	Customer satisfaction
  D.	Societal marketing concept	4.	Ethical marketing practices

  Codes
  A)
                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done clear
  B)
                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done clear
  C)
                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done clear
  D)
                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  View Solution play_arrow

• question_answer7)
  Of the following, the statement that best expresses the basic idea behind the marketing concepts is
  A)
   Produce the best possible product done clear
  B)
                      Produce the cheapest possible product done clear
  C)
                      Try to reduce the cost of marketing done clear
  D)
                      Keep the consumer foremost in mine done clear
  View Solution play_arrow

• question_answer8)
  The price of a product must be relevant to the
  A)
   Utility or satisfaction it delivers to buyers done clear
  B)
                      Amount of profit the sellers can obtain done clear
  C)
                      Availability of substitutes done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer9)
  The concept of modern marketing puts at the beginning and end of the marketing cycle.
  A)
   Sellers                                      done clear
  B)
   Buyers done clear
  C)
                      Producers                                  done clear
  D)
   Retailers done clear
  View Solution play_arrow

• question_answer10)
  ......... is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
  A)
   Marketing                                  done clear
  B)
   Selling done clear
  C)
                      Advertising                                done clear
  D)
   Planning done clear
  View Solution play_arrow

• question_answer11)
  The first objective in marketing is
  A)
   Brainstorming done clear
  B)
                      Discovering the needs of perspective consumers done clear
  C)
                      Promotion of product to make consumers aware of its existence done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer12)
  According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long-run?
  A)
   The organisation itself done clear
  B)
                      The individual consumers done clear
  C)
                      Regulatory bodies done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer13)
  Match the following

  List I (Concepts of Marketing)		List II (Features)
  A.	Exchange concept	1.	The company has to aggressively promote and push its products
  B.	Production concept	2.	It holds that exchange of a product between seller and the buyer is the central idea of marketing
  C.	Product concept	3.	Marketing can be managed by managing Production
  D.	Sales concept	4.	It tries to achieve marketing success through product attributes

  Codes
  A)
                                   A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  B)
                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done clear
  C)
                      A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1 done clear
  D)
                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3   done clear
  View Solution play_arrow

• question_answer14)
  Conditions necessary for exchange are
  A)
   atleast two parties must be involved done clear
  B)
                      each party must have something that interests the other done clear
  C)
                      each party must be in a position to communicate and deliver the product done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer15)
  Which of the following statements is true about ‘production era’?
  A)
   Supply creates its own demand done clear
  B)
                      Consumer is king done clear
  C)
                      Focus only on selling products to consumers done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer16)
  ........... places the customer at the beginning as well as at the end of the business cycle.
  A)
   Functional integration done clear
  B)
                      Customer orientation done clear
  C)
                      Marketing myopia done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer17)
  Match the following

  List I (Era’s of Marketing)		List II (Features)
  A.	Production era	1.	Marketers focused their efforts only on selling their products to the customers
  B.	Sales era	2.	It calls upon the marketers to build social, ethical and environmental considerations into marketing Process
  C.	Marketing era	3.	Companies focused on mere manufacturing Processes
  D.	Societal marketing era	4.	It focused on setting their products

  Codes
  A)
                                   A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2 done clear
  B)
                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done clear
  C)
                      A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 done clear
  D)
                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done clear
  View Solution play_arrow

• question_answer18)
  ........occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.
  A)
   Customisation                           done clear
  B)
   Target marketing done clear
  C)
                      Marketing myopia                      done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer19)
  ......... is/are the ways to overcome marketing myopia.
  A)
   Be customer led not product oriented done clear
  B)
                      Market orientation should be permitted through out the organisation done clear
  C)
                      Managers need to be proactive and visionary done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer20)
  A product can be a/an
  A)
   good                                        done clear
  B)
   service done clear
  C)
                      Idea                                         done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer21)

  Arrange the following elements of marketing in their correct order

  I. Planning

  II. Strategy

  III. Tactics

  IV. Research

  A)
  Codes   I, II, III, IV                               done clear
  B)
   IV, II, I, III done clear
  C)
                      II, III, IV, I                                done clear
  D)
   III, II, I, IV done clear
  View Solution play_arrow

• question_answer22)
  In marketing, selling and buying would be called the
  A)
   Primary function                        done clear
  B)
   secondary function done clear
  C)
                      Exchange function                     done clear
  D)
   profit function done clear
  View Solution play_arrow

• question_answer23)
  The ......... is the idea that an organisation should seek to satisfy the wants of customers, while also trying to achieve the organisations goals.
  A)
   concept of synergy done clear
  B)
                      Marketing concept done clear
  C)
                      Selling concept done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer24)
  Standardisation mean product uniformity in terms of
  A)
   Quantity                                   done clear
  B)
   quality done clear
  C)
                      Both  and                                 done clear
  D)
   Neither  nor done clear
  View Solution play_arrow

• question_answer25)
  Of the following, the item that is most likely to be a shopping good to most people is
  A)
   a TV set                                   done clear
  B)
   health food done clear
  C)
                      Toothpaste                                done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer26)
  Goods purchased by individuals for their own personal use rather than for business or industrial use is called.................
  A)
   Convenience goods                    done clear
  B)
   capital goods done clear
  C)
                      Consumer goods                        done clear
  D)
   none of the above done clear
  View Solution play_arrow

• question_answer27)
  Match the following

  List I		List II
  A.	Re-marketing	1.	........... involves the creation of place utility
  B.	Customer satisfaction	2.	.interest in a stable or declining product or service
  C.	Transporting	3.	Marketers must focus on customer needs and wants to ensure
  D.	Storing	4.	..create time utility because marketers after maintain excessive inventories

  Codes
  A)
           A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  B)
          A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 done clear
  C)
          A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4 done clear
  D)
          A\[\to \]4, B\[\to \]3, C\[\to \]1, D\[\to \]2 done clear
  View Solution play_arrow

• question_answer28)
  Match the following

  List I (Classifications of Products)		List II (Explanations)
  A.	Consumer product	1.	Products which are designed for use by ultimate consumers or households.
  B.	Durable product	2.	Product which a consumer usually purchase frequently immediately and with minimum effort.
  C.	Convenience product	3.	Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing  to make a special purchasing effect
  D.	Speciality product	4.	Products which normally survive many use

  Codes
  A)
                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done clear
  B)
                      A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3 done clear
  C)
                      A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4 done clear
  D)
                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  View Solution play_arrow

• question_answer29)
    .............. is the term that describes the actions, a person takes in purchasing and using products and services.
  A)
   Consumer behaviour done clear
  B)
                      Consumer management done clear
  C)
                      Consumer sovereignty done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer30)
  How do you distinguish marketing and selling?
  A)
   They are one and same done clear
  B)
                      Marketing is a part of selling done clear
  C)
                      Selling is a part of marketing done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer31)
  State which one is not a function of marketing?
  A)
   Identification of customer needsand wants done clear
  B)
                      Product planning and development done clear
  C)
                      Guiding the funding agencies done clear
  D)
                      Communicating done clear
  View Solution play_arrow

• question_answer32)
  Under which concept customer remain focussed?
  A)
   Product                                    done clear
  B)
   Production done clear
  C)
                      Selling                                      done clear
  D)
   Marketing done clear
  View Solution play_arrow

• question_answer33)
  Segmenting, targeting and positioning is a part of
  A)
   Marketing plan                           done clear
  B)
   marketing strategy done clear
  C)
                      Both  and                                 done clear
  D)
   Neither  nor done clear
  View Solution play_arrow

• question_answer34)
  Marketing adds value to the product by performing following functions.
  A)
   Buying and selling                      done clear
  B)
   Transporting done clear
  C)
                      Storing                                     done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer35)
  ............ Reduce the demand for a product or service and a temporary or permanent basis.
  A)
   Counter marketing                      done clear
  B)
   Mega marketing done clear
  C)
                      Demarketing                              done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer36)
  What is standardisation?
  A)
   Characteristics of product done clear
  B)
                      Pricing of product done clear
  C)
                      Marketing of product done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer37)
  Convenience goods are those which are
  A)
   Consumed easily                        done clear
  B)
                      Distributed easily done clear
  C)
                      Purchased frequently done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer38)
  Grading is an important process in the functions of
  A)
   standardization                          done clear
  B)
   specialisation done clear
  C)
                      Both  and                                 done clear
  D)
   Neither  nor done clear
  View Solution play_arrow

• question_answer39)
  The societal marketing concept is most closely related to
  A)
   Societal interest                         done clear
  B)
   political interest done clear
  C)
                      Marketing interest                       done clear
  D)
   none of the above done clear
  View Solution play_arrow

• question_answer40)
  Myopia means
  A)
   short- sightedness                       done clear
  B)
   far-sightedness done clear
  C)
                      Proactive                                  done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer41)
  Match the following

  List I (Concepts)		List II (Meanings)
  A.	Marketing	1.	State of felt deprivation of some basic satisfaction in a person
  B.	Needs	2.	The systematic gathering, recording and analysing of marketing data
  C.	Marketing research	3.	All or a particular combination of activities a firm uses in marketing its products
  D.	Marketing mix	4.	The performance of business activities that direct the flow of goods and services from producer to consumes

  Codes
  A)
                                   A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  B)
                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done clear
  C)
                      A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1 done clear
  D)
                      A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3 done clear
  View Solution play_arrow

• question_answer42)
  Marketing concept is based on the belief that
  A)
   The company’s planning and operations are customer oriented done clear
  B)
                      The goals of the company should be profitable sales volume and not just volume done clear
  C)
                      All the marketing activities need not be coordinated effectively done clear
  D)
                      Both  and done clear
  View Solution play_arrow

• question_answer43)
  Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of
  A)
   Marketing concept                      done clear
  B)
   exchange concept done clear
  C)
                      Production concept                    done clear
  D)
   none of the above done clear
  View Solution play_arrow

• question_answer44)
  The marketing concept seeks support from
  A)
   Top management done clear
  B)
                      Manager and staff at all levels done clear
  C)
                      Both  and done clear
  D)
                      Neither  nor done clear
  View Solution play_arrow

• question_answer45)
  Exchange concept covers.
  A)
   distribution aspect done clear
  B)
                      price mechanism done clear
  C)
                      Generation of value satisfaction done clear
  D)
                      Both  and done clear
  View Solution play_arrow

• question_answer46)
  Which of the following is/ not correctly matched?
  A)
   State of felt deprivation of some basic satisfaction in a person-Needs done clear
  B)
                      It is something that is viewed as being capable of satisfying a need or want-Demand done clear
  C)
                      The systematic gathering, recording and analysing of marketing data- Marketing research done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer47)
  Marketing concept involves following ideas force in a company
  A)
   Marketing department becomes the main management force in a company. done clear
  B)
                      The company becomes completely consumer oriented done clear
  C)
                      Both  and done clear
  D)
                      Neither  nor done clear
  View Solution play_arrow

• question_answer48)
  Marketing deals with ......... and meeting human and social needs.
  A)
   identifying                                 ( done clear
  B)
  b) rejecting done clear
  C)
                      Both  and                                 done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer49)
  “The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals” Who said it?
  A)
   P Kataler                                  done clear
  B)
   Kotler done clear
  C)
                      LG Peter                                   done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer50)
  Which is not the concept of marketing?
  A)
   Capital budgeting                       done clear
  B)
   Market strategy done clear
  C)
                      Market dominance                     done clear
  D)
   Market research done clear
  View Solution play_arrow

• question_answer51)
  The major instruments of marketing in the hands of management are
  A)
   Product                                    done clear
  B)
   promotion done clear
  C)
                      Price                                        done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer52)
  The........... is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals.
  A)
   Selling concept                          done clear
  B)
   production concept done clear
  C)
                      Marketing concept                      done clear
  D)
   none of the above done clear
  View Solution play_arrow

• question_answer53)
  Which one of the following element is not in the marketing mix?
  A)
   Price                                        done clear
  B)
   Product done clear
  C)
                      Storage                                     done clear
  D)
   Promotion done clear
  View Solution play_arrow

• question_answer54)
  The purpose of promotion is to
  A)
   Get the product to ultimate consumer done clear
  B)
                      Stimulate demand done clear
  C)
                      Create supply done clear
  D)
                      Increase employment done clear
  View Solution play_arrow

• question_answer55)
  Marketing mix means
  A)
   Combination of fair input done clear
  B)
                      Combination of discipline done clear
  C)
                      Combination of process done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer56)
  What is product line?
  A)
   Group of different product done clear
  B)
                      More than one product done clear
  C)
                      Different brand done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer57)
  The concept of marketing mix involves a deliberate and careful choice of organisation, product price promotion and place strategies and
  A)
   Policies                                     done clear
  B)
   concept done clear
  C)
                      Planning                                   done clear
  D)
   All of the above done clear
  View Solution play_arrow

• question_answer58)
  Which one of the following is not controllable variable of marketing management?
  A)
   Environment                             done clear
  B)
   Competition done clear
  C)
                      Consumer                                 done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer59)
  Marketing mix involves
  A)
   Product mix                              done clear
  B)
   promotional mix done clear
  C)
                      service mix                                done clear
  D)
   All of the above done clear
  View Solution play_arrow

• question_answer60)
  The choice of marketing mix depends upon
  A)
   The marketing environment of the organisation done clear
  B)
                      Marketing objectives done clear
  C)
                      Marketing organisation structure and information system done clear
  D)
                      All of the above             done clear
  View Solution play_arrow

• question_answer61)
  Promotion mix is the particular combination of promotional tools used by a company to ................with its audiences.
  A)
   plan                                         done clear
  B)
   communicate done clear
  C)
                      decide                                      done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer62)
  Match the following

  List I (Promotion Mix Tools)		List II (Sources of Message)
  A.	Personal selling	1.	Telemarketing
  B.	Publicity	2.	News stories
  C.	Sales promotion	3.	Trade shows
  D.	Advertising	4.	Bill board ads

  Codes
  A)
           A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done clear
  B)
          A\[\to \]2, B\[\to \]1, C\[\to \]4, D\[\to \]3 done clear
  C)
          A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 done clear
  D)
          A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1   done clear
  View Solution play_arrow

• question_answer63)
  Packaging is sub-element of
  A)
   Product                        done clear
  B)
   price done clear
  C)
          Promotion                     done clear
  D)
   distribution done clear
  View Solution play_arrow

• question_answer64)
  Warehousing is the sub-elements of
  A)
   Distribution       done clear
  B)
   product done clear
  C)
          Promotion                     done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer65)
  Who first described mix in terms of the four P’s?
  A)
   Niel H Bordon   done clear
  B)
   Mc Carthy done clear
  C)
          James Culliten   done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer66)
  Among the four P’s of marketing, ‘place’ includes
  A)
   types of intermediaries done clear
  B)
          public relation done clear
  C)
          location of cutlets done clear
  D)
          Both  and done clear
  View Solution play_arrow

• question_answer67)
  Environmental variables or non-controllable variables of marketing are
  A)
   Competition   done clear
  B)
          Consumer done clear
  C)
          Government of the land done clear
  D)
          All of the above done clear
  View Solution play_arrow

• question_answer68)
  Promotion media are the various vehicles that corporation can use to carry their promotion.
  A)
   Audience                      done clear
  B)
   managers done clear
  C)
          Owners             done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer69)
  Which of the following will lead to change in the marketing mix of a product?
  A)
   Change in corporate/competitive strategy of the firm done clear
  B)
          Change in the organisation or resource level of the firm done clear
  C)
          Change in the product lines of the firm done clear
  D)
          All of the above done clear
  View Solution play_arrow

• question_answer70)
  A jobber is an example of
  A)
   Intermediaries    done clear
  B)
   supplier done clear
  C)
          Customers                     done clear
  D)
   None of the above done clear
  View Solution play_arrow

• question_answer71)
  Business markets are part of the company’s
  A)
   Micro environment         done clear
  B)
   macro environment done clear
  C)
          Political environment      done clear
  D)
   legal environment done clear
  View Solution play_arrow

• question_answer72)
  Today companies have to manage relations with their................. In order to ensure timely supplies and meet customer’s requirement.
  A)
   Competitors      done clear
  B)
   suppliers done clear
  C)
          Customers                     done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer73)
  ............. Are the first link in entire supply chain of the company?
  A)
   Customers                     done clear
  B)
   Suppliers done clear
  C)
          Competitors                  done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer74)

  Generally market can be divided into ........categories.

  I. Consumer market, business market.

  II. Resellers market, government market.

  Which of the statements given above is/are correct?

  A)
           Only I                          done clear
  B)
   Only II done clear
  C)
          Both I and II     done clear
  D)
   neither I nor II done clear
  View Solution play_arrow

• question_answer75)

  Demographics include

  I. Size

  II. Density, location

  III. Gender   composition,   age structure

  IV. Social class

  Which of the options given above is/are correct?

  A)
           I, II and III        done clear
  B)
   I and II done clear
  C)
          Only II                         done clear
  D)
   All of these done clear
  View Solution play_arrow

• question_answer76)

  Consider the following statements.

  I. Assembling and managing the marketing mix is the crux of the marketing task.

  II. Assembling the marketing mix is a continuous task.

  Which of the statements given above is/are correct?

  A)
           Only I              done clear
  B)
   Only II done clear
  C)
          Both I and II                 done clear
  D)
   None of these done clear
  View Solution play_arrow

• question_answer77)
  The market environment consist
  A)
   socio-economic  done clear
  B)
   competition done clear
  C)
          Technology                   done clear
  D)
   All of the above done clear
  View Solution play_arrow

• question_answer78)
  Which of the following steps are not involved in the environmental scanning?
  A)
   Analysis of the decision done clear
  B)
          Identification of key decision factors done clear
  C)
          Analysis of each of the key variable separately done clear
  D)
          None of the above done clear
  View Solution play_arrow

• question_answer79)
  Marketing environment consists of
  A)
   Set of interacting forces   done clear
  B)
          External forces done clear
  C)
          Internal forces done clear
  D)
          None of the above done clear
  View Solution play_arrow

• question_answer80)
  What is market environment?
  A)
   Micro environment         done clear
  B)
          Macro environment done clear
  C)
          Cultural environment done clear
  D)
          Both  and done clear
  View Solution play_arrow

• question_answer81)
  Sub-division of marketing is called
  A)
   Market segmentation done clear
  B)
          Allocation of marketing done clear
  C)
          Division of marketing done clear
  D)
          None of the above done clear
  View Solution play_arrow

• question_answer82)
  Which one of the following is not controllable variable of marketing management?
  A)
   Cultural environment done clear
  B)
          Psychological environment done clear
  C)
          Social environment done clear
  D)
          Competitive environment done clear
  View Solution play_arrow

• question_answer83)
  Match the following

  List I		List II
  A.	Market expansion	1.	To call on prospective customers
  B.	Call in marketing	2.	Market research
  C.	Market survey	3.	Targeting more areas
  D.	Bank marketing	4.	Selling bank's product and services

  Codes
  A)
                                   A\[\to \]3, B\[\to \]1, C\[\to \]2, D\[\to \]4 done clear
  B)
                      A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done clear
  C)
                      A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1 done clear
  D)
                      A\[\to \]3, B\[\to \]4, C\[\to \]1, D\[\to \]2 done clear
  View Solution play_arrow

• question_answer84)
  The need or want for a particular product becomes a demand, when
  A)
   the product/service is available done clear
  B)
                      it is backed by buying power done clear
  C)
                      a product represents that particular need done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer85)
  The rural marketing is not required because
  A)
   rural people do not understand marketing done clear
  B)
                      it is not practical from the cost point of view done clear
  C)
                      it is sheer wastage of time done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer86)
  All of the following statements are true except
  A)
   It costs more to get a new customer than to keep an existing one done clear
  B)
                      Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run. done clear
  C)
                      A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty done clear
  D)
                      Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy done clear
  View Solution play_arrow

• question_answer87)
  Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
  A)
   Brand                                       done clear
  B)
   customer service done clear
  C)
                      Packaging                                 done clear
  D)
   All of the above done clear
  View Solution play_arrow

• question_answer88)
  Traditional marketing focused on.............. While today’s marketers must focus on .......... as the end result of a successful marketing strategy.
  A)
   Transactions, relationships done clear
  B)
                      Customer, profits done clear
  C)
                      Profits, products done clear
  D)
                      Relationships, transactions done clear
  View Solution play_arrow

• question_answer89)
  All of the following are true regarding marketing except
  A)
   Only those, who work in the traditional marketing department are charged with performing marketing activities done clear
  B)
                      Any individual inside of an organisation, who can potentially win or lose customers is in marketing done clear
  C)
                      Marketing is involved whenever individuals or organisations have a choice to make done clear
  D)
                      Any set of activities attempting to influence consumer choice is marketing done clear
  View Solution play_arrow

• question_answer90)
  The marketing concept embraces the notion of being
  A)
   Customer focused                      done clear
  B)
                      Competition focused done clear
  C)
                      Profitable done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer91)
  The marketing manager’s internal interactions include all of the following except
  A)
   Sales                                        done clear
  B)
   Finance done clear
  C)
                      Suppliers                                   done clear
  D)
   Public relations done clear
  View Solution play_arrow

• question_answer92)
  Match the following

  List I		List II
  A.	Method of market monitoring	1.	Finance
  B.	Aim of successful marketing	2.	Needs, wants and demands
  C.	Basic concept of marketing	3.	To monitor media outlets
  D.	Blood of business	4.	To increase sale, profit and output of sellers

  Codes
  A)
                                   A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4 done clear
  B)
                      A\[\to \]3, B\[\to \]4, C\[\to \]2, D\[\to \]1 done clear
  C)
                      A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1 done clear
  D)
                      A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4   done clear
  View Solution play_arrow

• question_answer93)
  Which among the following come under ‘facilitating’ category of marketing functions?
  A)
   Standardising and grading done clear
  B)
                      Standardising and grading, financing, risk taking, securing market information done clear
  C)
                      Both  and done clear
  D)
                      Neither  nor done clear
  View Solution play_arrow

• question_answer94)
  The exchange concept of marketing takes place between ............and...............
  A)
   Seller, buyer                                          done clear
  B)
                      Customer, consumer done clear
  C)
                      Consumer, buyer done clear
  D)
                      Buyer, purchaser done clear
  View Solution play_arrow

• question_answer95)
  Marketing stresses on needs of the buyer, whereas selling stress on the need of
  A)
   Market                                      done clear
  B)
   seller done clear
  C)
                      Product                                    done clear
  D)
   consumer done clear
  View Solution play_arrow

• question_answer96)
  Social marketing concept is based upon.........
  A)
   Large target market with active buyers done clear
  B)
                      Customer satisfaction and customer welfare done clear
  C)
                      Realisation of maximum profit through service of society done clear
  D)
                      None of the above done clear
  View Solution play_arrow

• question_answer97)
  Global marketing is a result of
  A)
   Domestic charge                        done clear
  B)
   privatisation done clear
  C)
                      Globalization                             done clear
  D)
   All of the above done clear
  View Solution play_arrow

• question_answer98)
  Which of the following is/are objective(s) of marketing?
  A)
   Satisfying customers and increasing demand done clear
  B)
                      Creating goodwill for the organisation done clear
  C)
                      Providing better quality products done clear
  D)
                      All of the above done clear
  View Solution play_arrow

• question_answer99)
  Exchange concept of marketing deals with
  A)
   Exchange of products between sellers and buyers covering distribution and price aspects done clear
  B)
                      Mere appendage to production done clear
  C)
                      Achieving marketing success through product attributes done clear
  D)
                      Aggressively promote and push the products done clear
  View Solution play_arrow

• question_answer100)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A)  Marketing management is the marketing concept in action.

  Reason (R) Marketing management involves planning, organising, directing and controlling of all marketing activities.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer101)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A)  Selling is the heart of marketing.

  Reason (R) Marketing is wider in scope than selling.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer102)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) A product may be both a consumer good and an industrial good at the same time.

  Reason (R) A product that is a convenience good to one person may be shopping good or speciality good to another person.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer103)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Standardising and grading mean the same thing.

  Reason (R) Standardising and grading are basic marketing functions, but while assigned grades attest the quality of products such as eggs, milk, wheat etc. standardising aims at maintenance of uniform size and quality standards.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer104)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing adds value to the product by storing it from the time of its manufacture to the time it is neede

  Reason (R) It is place utility. In order to have value an item must be in the right place.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer105)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Customer becomes the focal point in marketing concept.

  Reason (R) In marketing concept, customer orientation places the customer at the beginning as well as at the end of the business cycle.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer106)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing mix is a mix of markets for optimum sales.

  Reason (R) Marketing mix cannotes four P’s-product, price, promotion and physical distribution of goods.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer107)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products.

  Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer108)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Technological advancement in the transportation industry has helped in bringing markets closer

  Reason (R) With the advancement in technology, manufacture can deliver their products to retailers and wholesaler more quickly and in cost effective manner.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer109)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) Customer is the centre point of marketing concept.

  Reason (R) Customer orientation is called as the pillar of marketing concept.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer110)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation.

  Reason (R) Marketing concept is based on product orientation.

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow

• question_answer111)

  Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?

  Assertion (A) “The Electronic Media has a strong impact on consumers’ behaviour in India.”

  Reason (R) “Moat of the Indian consumers take their decision with the help of Electronic Media.”

  Codes
  A)
   Both A and R are true and R is the correct explanation of A. done clear
  B)
                      Both A and R are true, but R is not the correct explanation of A. done clear
  C)
                      A is true, but R is false. done clear
  D)
                      A is false, but R is true. done clear
  View Solution play_arrow