question_answer

Nimisha entered into Big Bazaar and purchased the products as per her needs. The sales person did not force her either directly or indirectly to buy the products. Secondly, the big retail chain provides the products after taking into consideration the following factors:

[a] Health of the consumers

[b] Fitness of the products

[c] Quality of the product

[d] Proper quantity at reasonable prices

[e] Customs and traditions of the consumers, etc.

(i) What values are cherished by an individual in the above case?

(ii) Why should producers consider the above mentioned aspects?

Answer:

(i) The value of freedom is cherished by an individual as she is purchasing the product as per her needs and nobody is forcing her to buy a particular product. (ii) Producers should consider health, fitness, quality, quantity, customs and traditions, etc because it is essential for a business unit to consider the social aspects of business environment as the business exists in the society and it is the duty of a producer to produce the goods as per the needs and wants of the society. In order to survive in the long-run, these aspects should be considered.