question_answer

Identify the type of products in the following cases and give an example of each type.

(i) Purchase of goods in which buyers devote considerable time to compare quality.

(ii) Consumer products which are purchased frequently, immediately and with least time and efforts.

Answer:

(i) Shopping Products They are the products that require considerable time and effort e.g. Colour TV, jewellery, etc. (ii) Convenience Products These products require minimum time and effort and are purchased frequently by the customers e.g. Salt, soap, toothpaste, etc.