Answer:
Promotion Mix It refers to combination of promotional tools used by an organisation to achieve its communication objectives. It consists of all the activities aimed at persuading customers to buy the product. It includes communication activities undertaken to inform and convince customers. Various components used by the marketers are given below: (i) Advertising it is a non-personal visible communication which is paid for by an identified sponsor. Sales Promotion It refers to short-term activities or incentives which are aimed at encouraging purchase of products. (iii) Personal Selling It involves direct and face to face personal interactions between the sales person and potential customers. (iv) Public Relations This is the communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly.
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