Answer:
Channels of Distribution Channels of distribution are set of individuals and firms that take title or assist in transferring title of particular goods and services as they move from producers to consumers, it refers to a team of merchants, agents and business institutions that combine physical movement and title movement of products Functions of Channels of Distribution Channels of distribution smoothen the flow of goods by creating possessions, place and time utilities. Some important functions performed by them are: (i) Sorting It refers to the process of sorting the product into homogeneous groups on the basis of size, quality, features and price. (ii) Accumulation It refers to the process of accumulation of goods into larger homogeneous stocks. This helps to maintain a continuous flow of supply. (iii) Allocation It involves breaking homogeneous stocks into smaller and marketable lots. This helps in making sales easily according to different requirements of different buyers. (iv) Assorting It refers to the process of combining various goods of the same line of product, for sale to customers such as a cricket kit containing a bat, a ball, gloves, wickets, stumps, helmet and leg guards.
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