question_answer

"Bending the customer according to the product" and "developing the product according to customer needs" are the two important concepts of marketing management. Identify these concepts and differentiate between the two.

Answer:

(i) Bending the Customer According to the Product This statement is related with the selling concept. (ii) Developing the Product According to Customer Needs This statement is related with the marketing concept. Difference between selling concept and marketing concept are:

Basis	Selling Concept	Marketing Concept
Focus	It focuses on the product.	If focuses on consumer satisfaction.
Planning	It has a short-term business planning.	If has a long-term business planning.