question_answer

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby, reducing the average cost of production.

(i) Identify the marketing management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of

[a] Main focus                [b] Means and ends

Answer:

(i) Mansi adopted the production concept. The focus of business activities was on production of goods as the demand for goods started picking up as the supply was low. Thus, it was believed that profit could be maximized by producing at large scale, thereby, reducing the average cost of production. (ii) [a] The main focus of production concept is on quantity of product. [b] Availability and affordability of product is the means and profit through volume of production is the end.