Answer:
Branding creates an image of the product and people start associating quality or reliability with the brand. Advertisements create confusion and make difficult for people to differentiate between the same products of different brands. Advertisers attach special values to the products of their brands. These brand values are conveyed through the use of visuals and words to create an image. Branding a product makes this differentiation. For example; a particular brand of daal is projected to be tasty and good and to be served to the guest. The other brand of daal identifies itself as nutritious and good for children. The customer can decide which brand to use as per their inclination.
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