Answer:
The preponderance of US is based today not only on its military and economic superiority, but also its cultural presence. Most of the ideas of good life, personal success, dreams of individuals and societies all over the world are dreams endured by prevailing customs and practices of the twenty-first century America. US culture is the most seductive and dominant on the earth at the moment. This element is known as ?Soft Power?: the ability to persuade rather than coerce?. Over a period of time, we get used to hegemony around us just as we get used to birds, trees and rivers around us.
During the Cold War, the US found it hard to gain victories over the USSR in the realm of hard power. It was in the realm of structural power and soft power where the US hegemonised even the Soviet Union. That?s why it?s consequence not negative.
You need to login to perform this action.
You will be redirected in
3 sec
