Answer:
The following factors provides the context for the learning of attitudes through the following process: (i) Family and School Environment: Parents and family members play a significant role in shaping attitude formation. Later the school environment becomes an important background for attitude formation. Learning of attitudes usually takes place by association through rewards, punishments and through modelling. (ii) Reference Groups: Reference groups indicate to an individual the norms regarding acceptable behaviour and ways of thinking. Thus, they reflect learning of attitudes through group or cultural norms. (iii) Personal Experiences: Many attitudes are formed through direct personal experiences which bring about a drastic change in our attitude towards people and our own life.
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