Answer:
Following are the characteristics of a good brand name
(i) It should be short, easy to pronounce, recognize and remember e.g., Rin, Vim.
(ii) It should suggest product's qualities e.g., Genteel, Rasna.
(iii) It should be distinctive e.g., Zodiac.
(iv) It should be versatile to accommodate new products which are added to the product line e.g., Maggie, Videocon.
(v) It should be capable of being registered and protected legally.
(vi) Chosen name should have staying powers e.g., it should not get out of date.
You need to login to perform this action.
You will be redirected in
3 sec
