12th Class Business Studies Marketing

  • question_answer 5)
    Enlist the advantages of packaging of a consumer product.

    Answer:

    Importance of Packaging (i) Helps in raising the standard of health and sanitation. (ii) Helps in self service outlets as consumer can easily decide on his own what to buy. (iii) Innovational opportunity e.g., new types of packaging availability have made it easier to market the product. (iv) Product Differentiation Packaging is one of the very important means creating product differentiation.


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