question_answer 9)

Distinguish between the product concept and production concept of marketing.

Answer:

Difference between Product and Production Concept  

Basis	Product concept	Production concept
Main focus	The focus of the product concept is on quality of the product.	The focus here is on quantity of the product.
Means	It is achieved through continuous improvement in the quality.	It is achieved through increased production leading to lower costs.
Objective	Profit maximization through quality improvement.	Profit maximization through increased production.