question_answer 12)

Discuss in pairs or small groups. 2. The medium you like best for an interview print radio or television.

Answer:

I think television is the best medium for an interview despite the fact that a print interview can be preserved and radio has a wider reach. However, the advantages of television outnumber those of the other media. They are: •             'A picture is worth a thousand words.' Television is Jar more convincing with little scope for                 doubt. •             Communication is almost instantaneous. •             It reaches numerous people regardless of age, sex, income, or educational level. •             It is an attractive medium to the viewer. Moving images attract and holds our attention. •             It combines aspects of the print medium and radio with the clarity of video. •             Television, video, and films can educate while fulfilling their usual role of entertaining. •             It lends a degree of credibility. The viewer has first hand information and the freedom to                       form his/her own opinion. •             It creates emotional involvement. It is an excellent medium for evoking emotional reactions. •             It is illustrative. It offers sight and sound, and it makes dramatic and lifelike                                        representations. The combination of sound and image can demonstrate and explain complicated messages and procedures. The views can be substantiated by using slides, stastical data, and other pictorial and documentary evidence.