question_answer 1)

What do you understand by the word ‘brand'? List two reasons why building brands is central to advertising?  

Answer:

The word "brand' is the particular name or identification given to a product made by a manufacture. This is done in order to differentiate it a particular product from other product in the market. A brand can be popularised fast only through the means of advertising. It is the advertising which influence the common man's mind and through regarding a particular brand of product. Thus we can say that building brands is central to advertising.