Answer:
There
is a need for consumer consciousness so that the customers can take action
against retailers who are dishonest.
Examples are
(i) The ISI and Ag mark logos are
quality certifications on certain classes of products.
Consumers must look for such certifications while purchasing items
requiring these marks.
(ii) Consumers must have an adequate knowledge about the
products that they are buying, so that they can make an informed choice of the
correct product to buy.
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