Answer:
(a)
Kerry Packer was an Australian television tycoon.
He first realised the money-making potential of cricket as a televised
sport. He signed up fifty-one of the worlds leading cricketers and staged unofficial
Test and One Day Internationals under the name of World Series Cricket.
(b) Kerry Packer introduced coloured dress, protective
helmets, field restrictons, cricket under lights. All these innovations made
cricket more attractive to television audiences. He made cricket a marketable
game, which could generate huge revenue. Continuous television coverage made
cricketers celebrities, who can earn large sums of money.
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